As of July 2019, YouTube reigns the supreme video streaming platform and the second highest-traffic website across the globe. But chances are, you already knew that. So we went ahead and conducted some research to present you a ton of interest sparking YouTube stats and data.
The insights tell you the user base count, the value of YouTube, about the highest paid YouTuber, and so forth. But why should you care about all that? The reason in obvious. Before you’re planning on jumping into YouTube, as a business owner, you’d like to know the potential of it. And we’ll give you exactly that. To gain a competitive edge, review these 50 YouTube stats and prepare your 2020 success.
YouTube Historical Stats
Since everybody enjoyed videos, after 8 months, when YouTube went live officially, it started to garner 8 millions of views every single day. Very soon, Google acquitted YouTube in exchange for over 1 billion dollars.
Over the course of years, with continuous improvements of UX/UI, it grew extremely popular, helping it become the world’s second-biggest search engine, right after Google – its parent company.
YouTube has grown into the world’s biggest video storehouse. And all the free content has done an amazing job of skyrocketing their user base.
Given below are some of the most fascinating statistics of YouTube:
YouTube Usage Stats
YouTube is a default app for about all the smartphones, therefore, the user base happens to be a combination of online and offline users. And we’re outlining some of them below:
Total Daily Active Users: 30 million
Paying YouTube TV Subscribers: 1 million
Count of Videos Published Till Date: 5+ billion
Count of Users Making Content: 50 million
Average Viewer Timeframe: 40 minutes, up 50% year-over-year
Amount of Videos Watched Each Day: 5 billion
Count of Mobile Views Every Day: 1 billion +
Amount of Videos Uploaded Every Minute: 500 hours
For a lot of people, YouTube has become a daily routine. They make a point on YouTube to spend a few hours before going to bed. YouTube comes with a simple interface and lets users watch videos – registered or not – making the user experience smoother. Here are some YouTube user stats:
People using online video platform over TV: 6 out of 10
Most watched video: Luis Fonsi’s “Despacito”, watched more than 6.5 billion times.
Most watched categories: Music, How To’s, Comedy, Entertainment
Most subscribed channel: T Series with 118 million subscribers followed by PewDiePie with 102 million subscribers.
Smartphones are an absolute blessing to YouTube. Alongside Google’s Android, YouTube happens to be one of the many Google apps defaulted on a smartphone.
Here are some stats regarding YouTube usage on smartphones:
Number of Active Users On Mobile Devices: 225 million
Nation with highest YouTube consumers: India with 80% internet users access to YouTube.
Best App On iOS Appstore: YouTube
Best App On Google Play Store: YouTube
YouTube views from a mobile device generate more than half of the total view.
The Indian channel T-Series was recently the most subscribed YouTube channel and the first channel to pass the 100 Million markers. Some facts about YouTube India:
Age Group with the highest access to YouTube: 81% of 15-25 years old internet users access YouTube.
Fastest growing age group in terms of increasing YouTube usage: 59% of people between the ages of 16 and 24 increased Their YouTube usage in 2018
70% of shoppers use YouTube to learn about products and brands, according to Google.
First Advertising launched on YouTube: August 2007
Clearly, YouTube is a priceless asset to Google. Well, when we say priceless, we don’t really mean that – as everything has its price.
Worth of YouTube: $140 billion
This valuation makes YouTube account for a little bit less than 20% of the Alphabet’s total value.
YouTube worth last year (2018): $160 billion
This puts YouTube above the likes of Disney, Comcast, and Netflix.
The most effective ideas look painfully simple in hindsight. Having a repository for storing videos online has become normal.
That being said, in 2003, we were spending happy days without one. What’s more, even for content creators, it took them some time to work out plans for YouTube, which was first planned a dating site.
They soon realized the latent explosive potential of this platform. YouTube came with a ton of perks: user-generated content, content algorithms, mobile optimization, embedded content, the primacy of video, internet, channels, celebrities, likes (and dislikes), playlists, subscribers:
YouTube has done an amazing job mainstreaming all these aspects.
It also comprises the fair share of deep-lying controversies and issues: from systematic copyright infringement to extremist content (even supplying viewers to it). The harassment and hate speech to be found below the line…
Being a part of social media that serves such a huge audience, getting specific figures on YouTube revenue relies a lot on what Google is willing to share with us.
Total YouTube ad revenue in 2018: $9.5 billion
Percent Increase In YouTube Revenue: 22% since 2017
However, note that this net YouTube revenue figure might even be on the low side.
YouTube ad revenue
Similar to other Google’s properties, ads are the driving force of YouTube revenue.
Per eMarketer, YouTube’s ad revenue for 2018 touched $3.36 billion in the US alone, that’s a whopping rise of 17.1% compared to the last year, and valued near 11% of Google’s entire US ad revenue of the year.
Even though there was the slowdown in the ad business, total Alphabet revenue for 2018 came to $137 billion – a strong increase in 2017’s $111 billion, and 2016’s $90 billion.
In about all corners of the planet comprising an internet connection, you’d find YouTube. This happens to be a genuine global app with the possibility of shaping the modern digital platform, thereby, the world. While other platforms fight to get their position in the market, YouTube has always held onto its one-of-a-kind image. As always, keep in mind we can help with your YouTube marketing efforts, see here for details or simply contact us.