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Two years ago, right before Carly Fiorina took the helm at Hewlett Packard [Ad by Coupon Companion] , its Web site was rated one of the worst on the Internet: HP was known for its focus on equipment, not customers. Last January, to improve its relationship with clients, HP sent e-mail newsletters to all customers who registered online. It gave new customers incentives like better warranties to register via its Web site. Implementation of the campaign was left to Digital Impact Inc., a Silicon Valley e-marketing company. Digital Impact segmented HP’s customer e-mail list by date-of-purchase and product, and sent…

In China, do you want to get a leg up on your competitors? Possessing a QQ account may prove to be your most valuable asset. QQ is one of the most popular social media platforms in the world, with over 840 million users and a young (and lucrative) user base, making it one of the most popular social media platforms in the world. Many enterprises in the West, on the other hand, are falling behind when it comes to establishing a presence on this potentially game-changing Chinese marketplace. But, more specifically, how does one go about creating/registering a QQ account…