Most people who visit a business Page might only go there once and never come back. Only some highly interactive pages usually get more visitors and keep your fans coming back to your page or specific tabs with your promotions, contests, posts ads etc. Fans usually view your posts via news feed on their smartphone or tablet.
Make a profile picture that is easily recognizable
If you’re a freelancer or consultant, you’ll want to choose a profile photo that’s easy for your audience to recognize — anything from a company logo to a headshot of yourself. It’s crucial to be identifiable in order to be found and liked on Facebook, especially in Facebook Search. It’s the thumbnail image that appears next to your posts in people’s feeds, what appears in search results, and what’s posted at the top of your Facebook Page… As a result, make wise decisions.
When choosing a photo, bear in mind that Facebook’s picture dimensions change regularly, which you can see at any time here. Page profile photographs are now displayed at 170×170 pixels on desktops and 128×128 pixels on smartphones as of publication.
Select an eye-catching cover photo.
The next step is to choose an appealing cover photo. Because your cover photo occupies the most space above the fold on your Facebook Page, make sure it’s high-quality and interesting to your visitors.
Add a call-to-action (CTA) button to your website
The choices for marketers to add call-to-action buttons to their Facebook Pages have dramatically expanded since Facebook initially offered the function in December 2014. “Watch Video,” “Sign Up,” and “Book Now” are examples of these, and each can be personalised with a different destination URL or piece of content.
It’s a terrific approach for marketers to attract more people to visit their websites or to see the Facebook material they want to promote. This is a fantastic approach for marketers to drive visitors back to their website from their Facebook Business Page.
Create fantastic stuff for your Facebook fans
Creating a wide range of content. You’ll be far more likely to entertain and interest your audience if you upload a variety of content, such as images, videos, gifs, news releases, blogs, articles, and so on.
I’m going to ask a question at the end of every post. Posing a question at the conclusion of each post is a terrific approach to create amazing, engaging content. This can assist increase your page’s engagement and make it more interactive in general.
Contests should be used sparingly. By holding contests and allowing your consumers to win prizes, discounts, and other incentives, you can increase engagement and sales on your page.
Use all Facebook features
Facebook introduces new features on a regular basis. Consider using Facebook Live, Facebook Video, and Facebook Stories to help advertise your business in 2020.
Go live on air using Facebook Live to interact with your audience in real time. Your followers will be notified when you’re going live and will be able to tune in to watch. If viewers are unable to watch live, the recording will be made available for later viewing. You may conduct an interview with a visitor, teach how to use a product, or highlight an upcoming event at which you will be exhibiting.
Facebook Video: Video consumption, particularly on mobile devices, is on the rise. To get your video content in front of your Facebook audience, use Facebook Video. You’re not just jumping on the bandwagon; you’re using a growing, in-demand medium. With 85 percent of firms employing video content as a marketing tool, you’re not just hopping on the bandwagon; you’re using a growing, in-demand medium.
Use the Facebook Stories tool to share content that will stay on users’ feeds for 24 hours. (Stories are only valid for 24 hours.) This tool is ideal for increasing your business’s organic reach on Facebook, which is becoming increasingly difficult to achieve as the platform grows.
Promote A Contest
Just another way to add value to your business Page is to offer new users an incentive to become fans to enter a contest, a contest can serve as an enticing incentive. It’s just another very effective business Page marketing strategy that can add many new fans to your business Page. Be aware, however, that you should take notice of facebook’s new guidelines regarding promoting contests on their social site. Since November 2013, there has been changes made effective for all Marketers and Advertisers who wish to promote a contest on facebook, contests now need to go through an approval process if they wish to be held in facebook and need to be handled through an embedded application rather than on your page wall.
Finally, facebook has also added the ability to limit the audience who can see your contest. Promote Your Page To Your Fans If you have many fans, one of the best ways to promote your page is to promote your page to all of them. This is called fan outreach. Fan outreach is another very effective way to get many new fans. To promote your page to your fans you simply share it on your business Page feed or share it via email.
Another way to promote your page is to offer incentives for people to share your page with their friends and fans. The key to making this work well is to provide the incentive at a time when people are most likely to be sharing your page.
Simply Encourage Interaction
This is the entire notion of why social media sites are built, user interaction and two-way communication if vital. So your business Page needs to be interactive and engaging for your fans, you can do this by posting questions and ask for your fans opinions, possibly offering a poll that is really easy to respond etc. You just need to get the ball rolling on your business Page and not just sit back and wait until eventually your fans begin to interact with each other.
Now perhaps you already have covered these two areas on your business Page. Are you still having trouble bringing your fan numbers up or getting them interacting more on your business Page? Not selling much?
Perhaps you may want to consider a different approach as many corporate bloggers make the mistake of posting loads of stuff about them and receiving very few likes and comments about the products or customer services that they provide on their business Page. Maybe you might get the odd comment from sycophantic employees who want their company to look good.
This can happen to your business Page too, I believe that your active fan base would be about 100 times the number of likes and comments if your posts are not too centred on you or what you are promoting all of the time. Perhaps you can post something that may be a good topic of interaction for your fan base, this may stimulate interest and flame fan base desire to purchase your service or product.
In contrast you could also share some information about other pages or blogs that are worth visiting, and what they offer that may be of benefit to your fan base / followers, this will encourage them to visit other business Pages. I have mentioned before that one of the biggest mistakes that many corporate bloggers make is that they are very self-centered and very narcissistic with their business Page. I believe that it is important that you make your business Page more than just a platform for you to promote yourself as a blogger and also promote your business. If you are not aware of some other blogs that you could add to your business Page, then search around on the internet. You will find thousands of blogs and websites who can give you plenty of suggestions. Many corporate blogs or corporate companies that you may be associated with already have their own business Pages set up, so you can add theirs to your business Page if you wish. You may also want to start some discussions on your business Page about things that you may not know a lot about, or about things that you would like to learn more about. This is a great way to bring in new fans and make new friends.
So I suggest to go for about 80% interaction and about 20% selling and try to keep it at that ratio, this usually works!