How to Get More Twitter Followers
Now ranked the second most popular social networking site, Twitter is a must for all marketing savvy businesses. The chat room nature of the site allows businesses to communicate with customers in a way other social media sites can’t. But on Twitter, success is all about the followers. Below are a few tips on how to get more followers.
Follow Others Who Share Your Interests
In the world of online marketing, you often have to give in order to receive. On Twitter, many businesses follow others in the hopes those users will reciprocate. It’s important that you choose to follow businesses and individuals who might be interested in your business’s offerings, including other businesses in your industry. To follow someone on Twitter, search a keyword that applies to your business. On the right, you’ll see “people results” for the search term you entered. This is where you’ll find businesses. You can follow by clicking the link to the right of the business name or, if you prefer to review the business’s tweets first, follow by clicking on the “Follow” button below the business description.
Regularly Engage in Conversation with Fellow Tweeters
Replying to a Tweet is easy. A “reply” link is located beneath each post. When you reply, an @ symbol appears next to that user’s name, which not only allows the user to see the tweet, it will show up to anyone doing a search of that user. Most avid tweeters regularly check their accounts for replies and are all too eager to respond back. This sort of chatty conversation is the backbone of Twitter. Followers of that person’s account may click on your name to read your tweets, especially if they feel they may have something in common with you. This is a great way to get new followers. It’s important to note here that you can communicate with Twitter members even if you don’t follow them. Their tweets simply won’t show up on your feed.
Promote Your Twitter Profile
Twitter provides handy buttons, available in the resources section, that you can post on your company websites. Many businesses also choose to use a newsfeed, also available in the resources section, which can be inserted into your website, blog, or even your Facebook profile. A newsfeed provides visitors an up-to-the-minute ticker of your latest tweets. Not only does this let customers know where to find you on the site, it broadcasts your tweets to visitors who might be drawn to what your Twitter profile is offering. For instance, if you regularly tweet specials or the latest news about your company, loyal customers will want to follow you to be sure not to miss important information. Consider posting a news item or a line of text at the bottom of your company blog inviting customers to follow you on Twitter to get the latest specials.
Avid Twitter users are all too familiar with hashtags, which are topics preceded by the # symbol. If enough people hashtag a topic, it will “trend,” which makes it eligible for the “Trends” list that appears in the right side panel when a Twitter user conducts a search of the site. If a user clicks on a hashtag, this leads to other tweets on that same topic. By using existing popular hashtags in your post, you can bring new people to your site, increasing your exposure. One popular hashtag at present is #thingsicantlivewithout. Post something profound in a popular and people might even retweet it, allowing their followers to see it and possibly click through to your page.
Pick a Theme and Stick to It
If your business is building homes, stick with posts related to home-building. If you’re a technology company, provide helpful posts that are technology-related. By staying with the same theme, rather than a broad variety of topics, you’re more likely to carve out a niche for yourself in the Twitter universe.
Provide useful information
If your Twitter account is used only for posting random ads, you’ll lose any customers you attract. Give customers a reason to follow you, by thinking like your customers and providing information they would want. Consider incorporating your Twitter account into promotions, offering customers the possibility of winning prizes by following your Twitter account or be eligible for giveaways with a follow or retweet. You’d be surprised how many people are more than willing to promote your offerings for the possibility of winning a prize.
Put a face behind the profile
Is your Twitter profile too corporate? Consider assigning real people to your profile. Pinkberry is one of many Twitter success stories because of this, according to Business Insider. The company’s digital director, Pamela Naumes, is an active part of Pinkberry’s Twitter presence, letting users know even in the company description on Twitter that she is the one behind the tweets. This gives followers a real person with whom to connect, personalizing Twitter so that when Pamela asks, “What is your favorite Pinkberry flavor?,” followers know a real person will be reading the responses. Omaha Steaks has customer service representatives trolling the site, looking for ways to connect with customers. If you post a complaint on the site, you’ll likely hear from @OmahaSteaksJoey, @OmahaSteaksPaty, or @OmahaSteaksJami, the company’s consumer services manager, among others. Likewise with any compliments you post about the company. This not only reinforces the company’s presence on Twitter, it makes customers feel as though they can easily communicate with customer service at any time.
While Twitter’s format takes a little adjustment, those who regularly use the site can’t deny its addictive quality. With more than 175 million registered users, the site is an undeniable resource for business marketers. The key, though, is to have an active Twitter presence that encourages followers and promotes business growth. Using these few simple tips, you’ll be tweeting to the masses like a pro in no time.