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Who Owns Tumblr Now And What’s Next For The Platform?


Are you a Tumblr user wondering who owns the popular platform? You’re in luck! Automattic Inc. recently acquired Tumblr and it has been making changes ever since.

Don’t worry, though—it looks like the sky is still the limit for this platform. Get ready to take off on a journey of understanding what changes have been made, and what lies ahead for Tumblr users like yourself.

Buckle up, because this is going to be an exciting ride!

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Who Owns Tumblr Now?


You’ve been living under a rock if you don’t already know who’s taken control of this digital space! Tumblr, the popular blogging site, was acquired by Automattic Inc. in 2019.

Automattic is a company founded by Matt Mullenweg that offers web development services and open-source products for web publishing. It’s also the owner of WordPress.com, Jetpack, WooCommerce, Simplenote and more.

Automattic purchased Tumblr from Verizon Media Group for an undisclosed amount after Yahoo had purchased it in 2013. The acquisition came at a time when Tumblr was struggling to maintain its user base due to stricter content policies put in place to combat spam and adult content that was rampant on the platform before the purchase by Yahoo.

With Automattic now at the helm of Tumblr, they have implemented new features such as tighter integration with other social networks like Twitter and Facebook which has helped increase engagement on the platform. They also recently announced plans to launch a paid subscription service which will enable users to access exclusive content not available on other platforms as well as provide additional revenue opportunities for creators using the platform.


What Changes Have Been Made Since the Acquisition?


Since Tumblr’s acquisition by Automattic, Inc. in August 2019, several changes have been made to the platform.

New features have been added, such as the ability to create and join virtual forums around specific interests.

Security has also been improved with two-factor authentication now available for accounts, allowing users to better protect their data and content on the site.

These updates show that Automattic is committed to improving Tumblr’s user experience while maintaining a secure environment for its users.


New Features


Imagine the possibilities with all the new features being added!

Since Tumblr was acquired by Automattic, the company behind WordPress.com, a number of new features have been introduced to improve the user experience. The Tumblr Library allows users to find and save posts from other blogs, as well as share them on their own blog in an organized manner.

Additionally, they’ve added a “Tags” feature which makes it easier for users to find content based on topics they’re interested in. Finally, they’ve added support for custom domain names so that users can easily brand their blog and make it look more professional.

These new features help create a more engaging platform for bloggers and readers alike while promoting creative expression and collaboration between different communities of people online.

Tumblr is now becoming a much more complete blogging platform than ever before with its comprehensive library of tools and resources that provide opportunities for creative expression and connection within various niche communities.

With these exciting new features, there are endless possibilities for what could be achieved in the future!


Increased Security


As the online world continues to evolve, Automattic has taken steps to ensure that Tumblr remains a secure platform for creative expression and collaboration. This includes adding new features such as two-factor authentication, single sign-on (SSO) support, and enhanced password security. Additionally, they are utilizing machine learning technology to identify malicious activity like spam and phishing attempts before they can harm the community.

These enhanced security measures allow users to have peace of mind when using the platform. Through two-factor authentication, users can be sure that their accounts are only accessible by them; SSO support ensures a unified experience across all connected services; and improved password security helps protect against hackers who might try to gain access through brute force attacks. With these changes in place, Automattic is making Tumblr an even safer place for people around the world to express themselves freely and securely.


What Does the Future Hold for Tumblr?


Dreaming of the possibilities ahead, one can’t help but wonder what the future holds for this beloved website.

Tumblr is now owned by Automattic Inc., a company founded in 2005 that specializes in web development and services. Automattic Inc. has big plans for Tumblr’s future, including improving its security measures and user experience.

They plan to focus on creating an environment where users can express themselves without fear of bullying or harassment. It’s clear that Automattic Inc. understands the importance of making sure Tumblr remains safe and secure for all users, no matter their age or background.

The company also wants to ensure that users still have access to all the content they love while still keeping it age-appropriate and free from inappropriate material. With these goals in mind, they will be taking steps to make sure that all content posted on Tumblr is monitored and kept within certain guidelines to keep it safe for everyone involved.

Automattic Inc.’s main goal is to make sure that Tumblr remains a fun and engaging platform for people of all ages and backgrounds, while continuing to provide a safe space for self-expression. This could include introducing new features such as enhanced search capabilities or improved video streaming options for those who wish to share their work with others across the globe.

There may even be potential partnerships with other companies or collaborations between different types of artists or creators in order to further enhance the platform’s reach and appeal around the world!


How Will Automattic Inc. Invest in the Platform?


You may be wondering how Automattic Inc. plans to invest in the platform now that it owns Tumblr. Well, Automattic Inc., the parent company of WordPress, is looking to create a modernized and improved version of the Tumblr platform.

They plan to use their resources and expertise in creating an all-inclusive website, one with more tools for content creators and businesses alike. Automattic Inc. plans to first focus on making sure that all existing Tumblr users are supported during this transition period by providing a seamless migration process for their content and accounts from the old system to the new one.

This means that existing users will not have any disruption in their user experience when they switch over to the new platform. Additionally, Automattic Inc. plans on introducing new features such as better community management tools, enhanced search capabilities, improved safety measures like two-factor authentication, better analytics data collection and tracking systems for marketing campaigns, increased support services for businesses using Tumblr as a marketing tool, and more customizable options for content creators on the website.

The goal of Automattic Inc.’s investment into the revamped Tumblr platform is to make it easier for both individuals and businesses alike to build websites or market their products with creative tools offered by Tumblr’s powerful platform. In addition, they wish to attract more people onto their website by offering additional features like live streaming events or group video calls which would give users even further control over how they choose to express themselves online while also providing useful networking opportunities between other members of the community who share similar interests or passions in life.


What Does This Mean for Tumblr Users?


For existing Tumblr users, Automattic Inc.’s investment means a smoother transition to the new version of the platform with more features and tools for content creators and businesses. This means that users can look forward to improved website customization options, enhanced user experience through access to better analytics, and a more secure platform for both users and businesses.

In addition, users can expect increased customer service support for any issues related to the platform and greater integration with other popular social media platforms. The result is a better, more reliable version of Tumblr that will be attractive to new users as well as those already familiar with the platform.

Automattic’s investment also signals a renewed commitment from Tumblr towards its user base. The company has made it clear that they are committed to creating an online space where people can express themselves freely without fear of censorship or interference from outside forces. This newly invigorated stance offers existing users protection against potential attacks on their freedom while allowing them to continue enjoying the unique aspects of Tumblr which have helped it become so popular in the first place.

Automattic’s investment brings with it a renewed sense of hope for those who use Tumblr regularly as well as those considering joining this vibrant community. With greater security measures, improved customization options, increased customer service support, and enhanced integration options – there is no telling what possibilities may come next for this beloved platform.

As we continue our journey together into this exciting new era of discovery, one thing is certain – whatever comes next will be even better than before!




You may wonder what the future holds for Tumblr now that it’s been acquired. Rest assured, Automattic Inc. is committed to investing in the platform so that it can grow and become even more successful.

They plan on introducing new features and tools, as well as increasing security measures to help ensure a safer experience for users. Plus, they want to ensure that all Tumblr users have the opportunity to express themselves freely and creatively without fear of censorship or judgement.

So don’t worry – Tumblr is in good hands!



Frequently Asked Questions

What is the price that Verizon paid for Tumblr?

Verizon paid an estimated $1.1 billion for Tumblr in 2017.

The purchase was part of Verizon’s strategy to acquire digital media properties, with the plan being to integrate Tumblr into their existing platforms such as Yahoo and AOL.

While the acquisition has not been without its issues, it has allowed Verizon to expand its reach and influence in the social media space.

It remains to be seen what will come next for Tumblr under Verizon’s ownership, but there’s no doubt that they have big plans for the platform moving forward.

How will Automattic Inc. monetize Tumblr?

You may be wondering how Automattic Inc. plans to monetize Tumblr now that they own it.

Automattic Inc. is exploring a variety of ways to make money off the platform, such as introducing subscription and advertising options for users. They’re also looking into expanding their merchandise offerings and partnering with brands for sponsored content opportunities.

Additionally, they plan to use data analytics to better understand the user base and what type of content resonates with them in order to create more targeted ads and increase engagement on the platform.

Will there be changes to the user interface?

Are you curious about what changes might be coming to the user interface of Tumblr? Automattic Inc. recently acquired the platform, but it’s still unclear what their plans are for the future.

From a design perspective, however, many expect that the user interface will be modernized and simplified in order to improve usability. This could include new features like more dynamic visuals, improved navigation, or better integration with other platforms.

With Automattic as its new owner, we can certainly expect some exciting changes coming to Tumblr’s user experience soon!

Will there be new features or services added to Tumblr?

You may be wondering what’s next for Tumblr, and you won’t be disappointed.

The platform is now owned by Automattic Inc., and they’re working on adding some exciting new features and services to the site!

From improved search capabilities to enhanced user interaction tools, there’s sure to be something that’ll make your experience even better.

With these upgrades, you’ll have more opportunities than ever before to connect with friends, discover new content, and express yourself through the unique platform that only Tumblr can provide.

So get ready for a fresh take on an old favorite – it’s going to be amazing!

Will user data be shared between Automattic Inc. and Verizon?

You may be wondering if user data will be shared between Automattic Inc. and Verizon now that Tumblr is owned by both companies. The answer is no; your data remains safe and secure, as the two companies have distinct privacy policies and do not share user information with each other.

They are working together to make sure that the platform meets industry-leading standards for security and privacy, so you can be sure your data stays private.

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