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Pinterest Ownership Explained: Who Really Controls The Platform?


Are you curious about who really controls Pinterest? You’re not alone. This popular social media platform is used by millions of people every day, and it’s important to understand who makes the decisions that shape our user experience.

In this article, we’ll take a look at the history of Pinterest’s ownership structure, key stakeholders, and how these stakeholders influence the platform.

Get ready to explore the world of Pinterest ownership!


Overview of Pinterest


Pinterest is a social media platform that allows users to share, discover and curate content. It was created in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp, with the goal of creating a virtual pinboard where users could find ideas for creative projects and other interests.

Over the years, the platform has grown in popularity and now boasts over 400 million monthly active users. Pinterest offers an array of features designed to make it easy for people to discover new ideas and content from around the web.

The main feature is its search engine which helps users quickly find items related to their search terms. Additionally, Pinterest also provides tools such as boards, pins, collections and topics which allow users to group similar posts together as well as browse through themed categories.

Users are also able to follow other accounts or create collaborative boards with friends or family members. The majority of Pinterest’s ownership lies within its three founders; Ben Silbermann presently owns more than 50 percent of voting rights while both Paul Sciarra and Evan Sharp hold small stakes in the company.

In addition to these founding shareholders there are two venture capital investors: Andreessen Horowitz (a16z) and FirstMark Capital who own a significant portion of non-voting shares in Pinterest Incorporation.


History of Pinterest


You’ve seen how far Pinterest has come, but what journey has it taken to get here? The history of Pinterest is a fascinating story of innovation and success.

Founders Ben Silbermann, Paul Sciarra, and Evan Sharp launched the platform as a visual bookmarking site in March 2010. Since then, the platform has grown into one of the most popular social media sites in the world with over 300 million users.

Here are four key milestones that have defined its evolution:

  1. In 2011, Pinterest introduced its first mobile app for iOS devices.
  2. In 2012, it opened its API to developers so they could integrate features from other apps such as Etsy and YouTube.
  3. In 2015, it launched ‘Promoted Pins’, which enabled brands to pay for sponsored content on the platform.
  4. In 2017, Pinterest acquired Visual Graph Search Technologies (VGST) to improve image search capabilities on its platform.

This acquisition was instrumental in helping Pinterest attract more users by making it easier for them to find what they were looking for quickly and accurately using powerful image recognition technology powered by artificial intelligence (AI).

As a result of these strategic acquisitions and partnerships with leading tech companies like Microsoft and Google Cloud Platforms, Pinterest stands out among its competitors as an innovative tech giant capable of delivering awesome experiences to their users globally!


Current Ownership Structure


Discover who exactly owns and controls the popular social media platform, with this overview of its current ownership structure.

Pinterest is currently owned by a diverse range of investors including Benchmark Capital, FirstMark Capital, Andreessen Horowitz, SV Angel and Bessemer Venture Partners. The company has also received investment from major corporations such as Rakuten and Fidelity Investments. Co-founders Ben Silbermann and Evan Sharp also remain part owners of the company.

The majority shareholder in Pinterest, however, is Japanese e-commerce giant Rakuten Inc., which purchased a 24% stake in the platform for $150 million in 2014. Since then, the company has continued to invest heavily in Pinterest’s growth and expansion into new markets. Additionally, Fidelity Investments holds a 9% share of the company thanks to a $200 million investment back in 2017.

Pinterest’s Board of Directors consists of seven members: CEO Ben Silbermann; President Tim Kendall; Executive Chairman Michael Moritz; Susan Lyne (former CEO BBG Ventures); Mike Gamson (Senior Vice President at LinkedIn); Sarah Friar (CEO at Nextdoor) and Naveen Selvadurai (Founder at Foursquare).

This board plays an important role in setting long-term strategies for the company’s growth while also overseeing its financial performance on an ongoing basis.


Key Stakeholders


By having a diverse range of investors and stakeholders, you can be sure that your favorite social media site is in good hands.

In the case of Pinterest, some of the key stakeholders include venture capital firms such as Andreessen Horowitz and Bessemer Venture Partners, who together own approximately one-third of the company. Other major owners include FirstMark Capital and Fidelity Investments, who collectively hold another fifth of the company’s shares. Additionally, CEO Ben Silbermann holds 8%, while early employees hold 7%.

Furthermore, it’s worth mentioning that Pinterest has an impressive group of strategic partners that are actively involved in helping to shape its direction. These partners include Microsoft, Goldman Sachs, Salesforce Ventures, and Alphabet Inc., among others. These organizations provide advice on product strategy and development as well as financial guidance.

In addition to these strategic partnerships, Pinterest has also worked with prominent industry players including Adobe Systems Incorporated and Intel Corporation to establish a strong presence in areas such as technology and software engineering.

All this serves to create a robust ownership structure for Pinterest which ensures that its growth is protected from any single investor or stakeholder group taking too much control over the platform. This supports their commitment to maintaining a user-centric approach while continuing to innovate in order to deliver value for all its users around the world.

As such, it’s clear that with so many influential stakeholders involved in Pinterest’s success – both financially and strategically – you can be confident your personal data is safe when using this social media platform.


How Stakeholders Influence the Platform


As a user of Pinterest, you can be sure that your personal data is safe with the platform’s diverse range of stakeholders influencing its direction and growth.

The ownership of the platform is in the hands of two key stakeholders – Ben Silbermann and his co-founders Paul Sciarra and Evan Sharp. They are responsible for setting the strategic vision for Pinterest, as well as making decisions about product development and other business strategies.

The other major stakeholder in Pinterest’s success is its investors, which include venture capital firms such as Andreessen Horowitz, Bessemer Venture Partners, FirstMark Capital, SV Angel and Fidelity Investments. These investors have provided financial support to help grow the company while also having influence on how it operates.

For example, they may suggest changes to Pinterest’s business model or target customer base in order to maximize profits or attract more users.

In addition to these two key players in Pinterest’s success story, there are several other groups that have an impact on how the platform functions.

These include employees at all levels who work hard to develop new products and features; partners who bring their own expertise to bear on specific projects; advisors who provide guidance during times of transition; users who contribute ideas via feedback; advertisers who fund content through sponsored pins; and many others.

All these stakeholders play an important role in helping shape Pinterest into what it is today – an innovative social media network with hundreds of millions of active users worldwide.




It’s clear that Pinterest has come a long way since its founding in 2010.

Are you wondering what the future holds for Pinterest? Well, with its current ownership and commitment to user privacy, the future looks bright.

The company is constantly innovating and adapting to changes in technology and user preferences. So as long as Pinterest remains a leader in social media innovation, it’ll remain an important part of our lives.

Have you started pinning yet? What’re you waiting for!



Frequently Asked Questions

What is the purpose of Pinterest?

Have you wondered what the purpose of Pinterest is?

As a visual search engine, it allows users to discover content and ideas from across the web. It’s an incredibly powerful tool that enables people to explore their interests, organize projects, and find inspiration for nearly anything–from recipes to interior design tips.

With its unique ability to curate content according to user preferences, Pinterest has become a go-to resource for millions of people around the world. By providing access to vast amounts of data in an easily navigable interface, it offers endless possibilities for creative expression and exploration.

How is Pinterest different from other social media platforms?

Have you ever wondered how Pinterest stands out from other social media platforms? Well, there’s more to it than meets the eye.

Unlike most social networks, which are owned and controlled by a single company, Pinterest is actually run by a group of independent investors. This gives users more control over their content, as well as allowing for the development of innovative features that could never be released on other platforms.

Furthermore, Pinterest has a unique approach to advertising that helps it stand out among its competitors: while other networks rely heavily on targeted ads, Pinterest provides users with an ad-free experience. As such, users can trust that the content they’re seeing is trustworthy and relevant—something that can’t always be said about other social media sites.

How does Pinterest make money?

You may be wondering how Pinterest makes money. The platform has a few different revenue streams, including advertising, affiliate marketing, and merchant solutions.

Advertising is the primary source of income for Pinterest, with sponsored pins and promoted video ads allowing businesses to reach a larger audience.

Affiliate marketing lets companies pay influencers and bloggers to feature their products in posts on the platform.

Finally, merchant solutions let businesses use Pinterest’s Buyable Pins to allow customers to make purchases directly from the platform.

How does the ownership structure of Pinterest affect user privacy?

As a user of Pinterest, you may wonder how the ownership structure of the platform affects your privacy.

With different investors and governing bodies in control, it’s important to understand who has access to your data and what they can do with it.

It’s also important to know what measures have been taken by Pinterest to ensure that your information is kept secure.

By understanding how the ownership structure works and staying up-to-date on the latest security updates, you’ll be able to protect yourself and keep your data safe.

Who is responsible for regulating Pinterest?

You’re probably wondering who is responsible for keeping an eye on Pinterest. Well, the platform is regulated by various agencies and organisations such as the Federal Trade Commission (FTC) and the European Data Protection Board (EDPB).

With so many eyes on it, you can be sure that this ship isn’t sailing blindly – they have a firm grasp on where it’s headed. The FTC ensures that user data is properly protected; meanwhile, the EDPB monitors how personal information is handled within Europe.

It’s like having a hawk watching over your shoulder: you know something’s up but don’t quite know what. So rest assured knowing that you can use Pinterest with confidence in both security and privacy.

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