Analyzing your channel and how it can be improvedOne thing we should always keep in mind when creating videos or making them better is that they are not only for the audience. Even if they are only for yourself, they can still make your life easier. It is good to have an idea of what you can do and where you can go with your videos and that includes making them more visible, accessible and understandable. A common problem among aspiring YouTubers is that they upload only a small amount of videos, which makes it hard to attract the necessary number of views needed to make their videos more visible. As a result, it is important to find out why this is happening and how we can solve the problem. YouTube Analytics can provide you with information on how many views each video has, what kind of video they are, how many subscribers you have and how long it takes before a viewer watches your video. But it is important to remember that the data is only available for a few months after the upload and it is only about 50% accurate, so the numbers you get from the tool are just an approximation.
Video metadata: tags, titles, descriptionsWhat strikes as an obvious thing to do, is to upload videos with an accurate title . Surprisingly enough this isn’t done all that often, as people tend to try using “clickbait” titles and buying YouTube views for those videos. While it can work in a short term, it doesn’t do much good for the channel in the long run as people get tired or annoyed with such practices. A good way of improving your titles is to search for videos on similar subjects and see what titles appear in search results and have a view count high enough for your current goals. On a similar note it helps greatly, if a thumbnail of the video is related to its’ content. Equally as important is proper use of tags and descriptions for every video. Whether the channel in question is focused on a specific topic or if every video touches on something different, it is important to set a default set of tags associated with either videos or playlists. This allows for videos to appear together in search results, exposing more content to the viewer. Using generic tags such as “vlog” or “guide” if applicable also helps with listing videos. We create a whole guide on best ways to choose the right tags to get more views here. Descriptions on the other hand should be concise, but provide a relevant context for the video. It helps with engaging the viewer with the channel that uploaded given video. At the same time description should contain links to YouTuber’s Tweeter account, Facebook or Instagram page – any social networking site that could help with attracting viewers. The videos itself should come with a decent amount of annotations. For longer videos, they should provide the viewer with an ability to skip to the part that could interest them the most. While this is basic, it really does help with keeping someone from clicking on another video. Two other ways of using annotations tie into properly organizing a YouTube channel, so we will talk about it in a moment. The last thing to note here is that, if possible, providing closed captions also does help with listing a video in search results. Especially if the video itself contains language different than English.
How to Improve your videosYouTube Analytics can tell you a lot about the quality of the videos that you have uploaded, but it doesn’t provide you with any hints as to how to improve your videos. If you want to make them more visible, here are some things you could try:
- Make sure to create a playlist first, before uploading your first video When you upload a video, YouTube will automatically create a “related playlist” for you. This is done by checking if the video is similar to others that already exist in the database. It will then list all the videos that match the description and tags provided in the original. If your video doesn’t appear in this list, make sure to set an accurate title and tags. It can take a while until your video gets a high enough view count for it to be listed in search results.
- Use YouTube Analytics to find out when your video gets viewed the most often.