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What to do when you get no views on youtube

In theory it is easier than ever before to become a YouTuber especially if we don’t want any specific persona attached to the videos. In practice though, it means there are more people participating in creating YouTube content, providing a variety of videos that were never seen before, with over 400 hours of videos uploaded on YouTube each minute. This can cause multiple issues for aspiring YouTubers in terms of exposure, video views or subscription numbers being too low for them to make continuing their adventure worthwhile. Let us take a closer look at those issues and possible solutions. First, it is important to differentiate between two groups of problems. One is obviously the content itself, and we will touch on that too. But even more important is the way of organizing our content, so it is more accessible, easier to find and more prevalent on the net. There are multiple tools that can help with that, if used properly. We will look at video metadata such as tags, titles, descriptions and at ways to organize a YouTube channel so it attracts more viewers.

Analyzing your channel and how it can be improved

One thing we should always keep in mind when creating videos or making them better is that they are not only for the audience. Even if they are only for yourself, they can still make your life easier. It is good to have an idea of what you can do and where you can go with your videos and that includes making them more visible, accessible and understandable. A common problem among aspiring YouTubers is that they upload only a small amount of videos, which makes it hard to attract the necessary number of views needed to make their videos more visible. As a result, it is important to find out why this is happening and how we can solve the problem. YouTube Analytics can provide you with information on how many views each video has, what kind of video they are, how many subscribers you have and how long it takes before a viewer watches your video. But it is important to remember that the data is only available for a few months after the upload and it is only about 50% accurate, so the numbers you get from the tool are just an approximation.

Video metadata: tags, titles, descriptions

What strikes as an obvious thing to do, is to upload videos with an accurate title . Surprisingly enough this isn’t done all that often, as people tend to try using “clickbait” titles and buying YouTube views for those videos. While it can work in a short term, it doesn’t do much good for the channel in the long run as people get tired or annoyed with such practices. A good way of improving your titles is to search for videos on similar subjects and see what titles appear in search results and have a view count high enough for your current goals. On a similar note it helps greatly, if a thumbnail of the video is related to its’ content. Equally as important is proper use of tags and descriptions for every video. Whether the channel in question is focused on a specific topic or if every video touches on something different, it is important to set a default set of tags associated with either videos or playlists. This allows for videos to appear together in search results, exposing more content to the viewer. Using generic tags such as “vlog” or “guide” if applicable also helps with listing videos. We create a whole guide on best ways to choose the right tags to get more views here. Descriptions on the other hand should be concise, but provide a relevant context for the video. It helps with engaging the viewer with the channel that uploaded given video. At the same time description should contain links to YouTuber’s Tweeter account, Facebook or Instagram page – any social networking site that could help with attracting viewers. The videos itself should come with a decent amount of annotations. For longer videos, they should provide the viewer with an ability to skip to the part that could interest them the most. While this is basic, it really does help with keeping someone from clicking on another video. Two other ways of using annotations tie into properly organizing a YouTube channel, so we will talk about it in a moment. The last thing to note here is that, if possible, providing closed captions also does help with listing a video in search results. Especially if the video itself contains language different than English.

How to Improve your videos

YouTube Analytics can tell you a lot about the quality of the videos that you have uploaded, but it doesn’t provide you with any hints as to how to improve your videos. If you want to make them more visible, here are some things you could try:
  • Make sure to create a playlist first, before uploading your first video When you upload a video, YouTube will automatically create a “related playlist” for you. This is done by checking if the video is similar to others that already exist in the database. It will then list all the videos that match the description and tags provided in the original. If your video doesn’t appear in this list, make sure to set an accurate title and tags. It can take a while until your video gets a high enough view count for it to be listed in search results.
  • Use YouTube Analytics to find out when your video gets viewed the most often.

Organizing a YouTube channel

There are a few ways to set up a YouTube channel to make it more attractive for viewers, this practise is followed by creators of the 10 most viewed videos on yt. Most importantly, if there is a variety of topics taken up in the videos, they should be organized into playlists. Not only does that provide a faster and more approachable way to navigate through the content, playlists also show up independently in search results, increasing your exposure. As briefly mentioned before, using annotations can come a long way in terms of gaining viewers. Providing them with an ability to instantly jump to your next video on similar topic is a great way of keeping them invested. At the same time do not hesitate to put an annotation up allowing them to easily become your subscribers. If the video includes you talking to your viewers, don’t be afraid to ask for shares, likes and subscribing to your channel. Most people don’t really think about those things while watching content, but they might just help you out by clicking a few times if reminded to do so. It also helps to engage with your viewers in the comment section. Ask for feedback, video ideas, set up subscription-based contest, acknowledge your viewers’ effort to contribute to your channel. It is important to remember that YouTube does not operate in a vacuum. Make sure to use other social networks to let people know about your YouTube content. Together with links to those websites provided in your video descriptions or annotations it will help you with promoting your content and yourself. The work doesn’t end with uploading the video, it is only the beginning of that videos’ lifespan in the net, it is important to sustain it.
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