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The Best Instagram Analytics Tools You Should Be Using in 2024


Diving into the world of Instagram marketing, you’ll find these are the top analytics tools you should be using to boost your reach in 2024. You’ve got to keep your fingers on the pulse of technology, and these tools will help you do just that.

Understanding your audience’s behavior on Instagram, from their peak activity times to their preferred content types, is invaluable for shaping a successful social media strategy. Instagram analytics tools provide you with these insights. They reveal when your audience is most active, allowing you to post at optimal times for maximum engagement. This data enables you to make more informed decisions about your content strategy, ultimately boosting your engagement and growth.

Understanding your audience involves:

  • Identifying Peak Activity Times: Analytics can show you when your audience is most active on Instagram. Knowing these times can help you schedule posts for maximum engagement.
  • Content Preferences: Analytics can reveal what type of content your audience interacts with the most, be it photos, videos, or stories.
  • Demographic Data: Instagram analytics provide information about your audience’s age, gender, and location, helping you tailor your content to suit their interests.
  • Follower Growth: You can track your follower growth over time, allowing you to see which strategies are working and which aren’t.

In a rapidly evolving digital landscape, these analytics tools are crucial. They’re not just numbers; they’re a roadmap to a more effective, targeted, and successful Instagram strategy. Armed with this data, you’re better equipped to connect with your audience, innovate, and thrive.


Why are Instagram analytic tools important?


Now, let’s dive into how exactly these analytics tools can help you; for instance, they enable you to track crucial metrics such as views, likes, comments, and other key metrics. Armed with this information, you’re not just guessing what works; you’re making data-driven decisions to optimize your Instagram strategy.

Here are a few ways how Instagram analytics tools can enlighten you:

  • Track Engagement: Monitor likes, comments, shares, and saves to identify the content that your followers find most engaging.
  • Analyze Reach & Impressions: Understand how many people see your content and how often, helping you optimize posting times for maximum visibility.
  • Monitor Follower Growth: Keep an eye on follower numbers, spotting trends and identifying when and why people follow or unfollow you.
  • Hashtag Performance: Identify which hashtags are getting you the most engagement, helping you tailor your content strategy.

In this era of digital innovation, Instagram analytics tools are not a nice-to-have, but a must-have. They’re your key to unlocking Instagram’s full potential, driving engagement, and maximizing your social media impact.


Top Instagram Analysis Tools for Instagram Strategy in 2024


Now, let’s dive into your options for Instagram analytics tools, including both free and paid versions, extensive professional platforms, and those perfect for a basic analysis or a quick overview of key metrics. Navigating this landscape can feel overwhelming, but it’s all about finding a tool that aligns with your needs, budget, and level of expertise.

To optimize your Instagram strategy, we present to you the 10 most powerful Instagram analytics tools that work best with the platform’s algorithm. These tools deliver real-time data, helping you tweak your strategy on the go and achieve better engagement.

  1. Instagram Insights
  2. KeyHole
  3. SmartMetrics
  4. Socal Insider
  5. Quintly
  6. Minter.io
  7. Owlstat
  8. SharemyInsights
  9. SocialFox
  10. Popular Chips


1. Instagram Insights


Don’t overlook Instagram Insights, your built-in tool for tracking follower demographics, post-performance, and user engagement. Instagram Insights is free to use. This tool is already integrated into the Instagram platform and is only available for business accounts.

Here are three key aspects of Instagram Insights:

  1. Follower Demographics: You’ll receive detailed information about your followers, like their age, gender, location, and most active hours.
  2. Content Performance: It shows how your posts and stories are resonating with your audience by providing likes, comments, shares, and saves metrics.
  3. Instagram Stories Analytics: Get a grasp on your story performance with data on reach, impressions, exits, and replies.

Unleash the power of Instagram Insights to refine your strategy and achieve your social media goals.


2. KeyHole


This tool offers a broad spectrum of data, providing you with a comprehensive view of your Instagram performance. KeyHole stands out in its ability to track hashtags, keywords, URLs, and accounts in real time. It presents an overview of your reach, engagement, and impressions, taking your analytics capabilities to a new level.

Here are some features that make KeyHole a must-have in your analytics arsenal:

  • Real-Time Tracking: KeyHole allows you to monitor your posts, hashtags, and campaigns in real time, giving you the ability to adjust your strategies accordingly.
  • Competitor Analysis: With KeyHole, you’re not restricted to analyzing your own account. You can also examine your competitors’ performance and compare it with yours.
  • Influencer Metrics: KeyHole provides data on influencers related to your niche, helping you identify potential partners for collaborations.
  • Advanced Reporting: KeyHole offers detailed reports, including historical data and future predictions, aiding your decision-making process.

This tool is ideal for competitor analysis. Prices start at around $79 per month. A free trail of this tool is also available.


3.  SmartMetrics


This tool tracks over 30 Instagram account metrics, with data updated hourly and this includes engagement, visitors, competitor metrics, stories, and posts. SmartMetrics also provides rich insights into your target group, offering demographic data like age, gender, and location. This tool gives you insight into the success of Instagram posts and stories over specific time periods.

Here’s what makes SmartMetrics a game-changer:

  1. Detailed Performance Metrics: SmartMetrics provides comprehensive insights into your Instagram account’s performance. It tracks follower growth, engagement rate, and post-performance.
  2. Competitor Analysis: You can compare your metrics with competitors. This gives you a clear understanding of where you stand in your industry.
  3. Optimal Posting Times: SmartMetrics analyzes your followers’ activity patterns and suggests the best times to post for maximum engagement.

In short, SmartMetrics is an all-in-one tool that can help you understand your Instagram performance better, allowing you to make data-driven decisions for your marketing strategy. It’s a must-have tool for anyone serious about Instagram marketing. SmartMetrics is not free to use and prices start at $9 per month.


4. Socal Insider



For a successful Instagram strategy, you should analyze your activities as well as those of your competitors. The right tool for this analysis is Social Insider. Social Insider offers services for Instagram, X (previous Twitter), and Facebook. This Instagram tool shows you how your competitors’ profiles have grown over time and whether their campaigns have been successful or not. This tool allows you to keep up with the content your competitors are posting, when they post content, and how they edit videos and photos. You can even see which filters they use the most. Monthly pricing starts at $149. You can enjoy a 14-day free trial.


5. Quintly


While you’re exploring Instagram analytics tools, don’t overlook Quintly, a tool that’s designed to streamline your social media analysis and enhance your Instagram strategy. Quintly offers unique features that are set to revolutionize how you perceive and operate your Instagram account.

  1. Competitive Benchmarking: Quintly lets you compare your performance against your competitors. You’ll know where you stand and can adjust your strategies accordingly.
  2. Customizable Dashboards: This tool provides a customizable interface. You can tailor your dashboard to display analytics that are crucial for your account, or business, whether that’s follower growth, engagement rates, or hashtag performance. It also provides competitor analytics, offering you valuable insights into your market position. You can choose from 300 different metrics.
  3. Automated Reporting: With Quintly, you can automate your reports. It saves your time and allows you to focus on strategy implementation.

Quintly is a partner in your Instagram success. You won’t have to manually compile data into reports anymore; Quintly automates the process for you. It even allows you to schedule automated reports, ensuring you’re always up-to-date with your analytics.


6.  Minter.io


This tool tracks metrics such as follower data, growth, and engagement over time. With this Instagram tool, you can monitor multiple Instagram accounts in one dashboard. No matter how many clients you have, you can easily find the data you need. Minter.io offers a comprehensive, detail-oriented approach to data analysis, providing you with valuable insights into your Instagram performance.

This tool is particularly useful for its overview graphs of the performance of different photo and video filters. Minter.io can compare the number of followers on an account to the engagement rate, and in this way, it suggests that for example 200 comments should be classified differently for an account with 700 followers than for an account with 5,000 followers. Plus, this tool classifies your followers into several categories – from influencers to mass followers. Whit this tool users can also analyze Instagram Stories and IGTV videos. Monthly pricing starts at just $9.


7. Owlstat


OwlStat is an Instagram tool that can help you save time while managing your customers. OwlStat shows you several clear important metrics in graphs such as the interaction rate, the number of followers, and the number of comments, and likes of your latest posts. With this tool you can analyze all your profiles in one place. You can also send reports to your clients with just one click. You should use the OwlStat tool because it makes it easy to improve your business.

Let’s break it down using a table to better grasp what Owlstat offers:


Features Benefits Who it’s for
Comprehensive analytics Understand your audience Social media managers
User-friendly interface Easy navigation & usage Non-tech savvy users
Real-time tracking Immediate insights Marketers seeking timely data
Content optimization Improve post engagement Content creators
Growth tracking Monitor follower increase Businesses & influencers


Owlstat is a powerful Instagram analytics tool that fits various needs. Whether you’re a business, an influencer, or simply someone wanting to understand your Instagram performance better, Owlstat’s got you covered. OwlStat offers flexible plans. The monthly price for the basic plan starts from only €22 for 15 accounts.


8. SharemyInsights


Next up, you’ll find SharemyInsights to be an invaluable Instagram analytics tool for delving into your account’s performance data. This innovative tool provides a deep dive into insights that track metrics such as follower growth, hashtags, posts, engagement rates, comments and best posting times.

Here’s a quick overview of what SharemyInsights offers:


Features Description Benefit
Follower Growth Tracking Monitor increase or decrease in followers Understand your audience’s behaviour
Engagement Rate Analysis Analyse likes, comments, shares Improve content strategies
Optimal Posting Time Identify the best times to post Maximize engagement


SharemyInsights is a game-changer for anyone looking to optimize their Instagram strategy. It’s all about using data to make informed decisions, and this tool definitely delivers. Basic version of this tool is free. The premium version start at $9 per month.


9. SocialFox


Switching gears, let’s dive into another remarkable Instagram analytics tool you’ll find incredibly useful: SocialFox. This tool is a game-changer, and a key player in the analytics ecosystem.

  • It thrives on delivering precise, easy-to-understand Instagram analytics that you can leverage to optimize your social media strategy. SocialFox helps you improve your account by displaying all your metrics in highly readable reports.
  • SocialFox allows you to monitor your Instagram performance, track your followers’ growth, and analyze your most engaging content. It’s your go-to tool for pinpointing what works and what doesn’t. It’ll breakdown your audience demographics, helping you understand who’s interacting with your content and how.
  • SocialFox provides crucial insights into the best times to post, maximizing your reach and engagement rates. It also helps you track your competition, giving you an edge in the market. It’s an all-in-one tool that caters to all your Instagram analytics needs.

So, if you’re looking to take your Instagram game to the next level, SocialFox is a tool worth considering.


10. Popular Chips


Popular Chips Tool is especially useful for companies that are looking for influencers. This tool allows you to get precise data about influencers and their followers. It helps you to identify fake Instagram followers. With Popular Chips Tool, you can recognize when an influencer buys likes, views, and followers.  You can also use this tool to improve your marketing strategy and analyze your and your competitors’ content.


Instagram analytics tools and successful marketing campaign


You’ll find that Instagram analytics tools are invaluable in crafting a successful marketing campaign and ensuring you publish the right content at the right time. Since you’re looking to boost your marketing campaign, Instagram analytics tools are indispensable as they help you publish the right content at the optimal time.

These tools provide you with valuable insights such as:

  1. Content Performance: They measure how your posts are performing. This aids you in understanding what resonates with your audience.
  2. Best Posting Times: They identify when your followers are most active online. This is key to ensure maximum visibility for your content.
  3. Demographics: They give you a breakdown of your followers’ demographics. This helps in tailoring your content to suit your audience’s preferences.

With these insights, you’re better equipped to plan and execute a successful marketing campaign, ensuring you’re always ahead in the game.


Importance of Instagram Analytic tools for your business success



By leveraging Instagram analytics tools, you’ll craft a content strategy that’s not only tailored to your audience’s preferences but also drives tangible results for your brand or business. Understanding your followers’ behaviors and preferences allows you to create content that resonates, engaging them more effectively. These insights can shape your content calendar, inform your posting times, and guide your engagement efforts.

To make this a reality, consider the following steps:

  • Identify high-performing posts: These are your benchmarks. Analyze the common attributes they share and replicate them in your future content.
  • Understand peak engagement times: Leverage the data to post when your audience is most active. This increases your content’s visibility, driving higher engagement rates.
  • Define your audience persona: Your content should cater to your audience’s interests, needs, and behavior. Use the demographic data to refine your target persona.
  • Experiment and iterate: Don’t be afraid to test new content types or posting schedules. Use the analytics to measure their success, learn, and adjust accordingly.

Mastering these steps will help you develop a robust content strategy, making your brand or business a force to reckon with on Instagram. It’s a technological edge that positions you ahead of the competition.


Buy Instagram followers and increase your Instagram presence


With our reliable service, you can buy Instagram followers and pave your way to business success. By leveraging Instagram analytics tools in combination with our service, you can unlock a new level of success on the platform. Making the most of these analytics can offer you the insights you need to connect with your audience, enhance your content, and grow your online presence.

Here’s how it works:

  1. Targeted Audience: We don’t just add followers; we add the right followers. Our cutting-edge algorithms analyze your content, target audience, and industry trends to give you followers that are most likely to engage with your brand.
  2. Increased Engagement: More followers mean more engagement. But it’s not just about the numbers, it’s about the ratio. We ensure that your follower growth aligns with increased engagement, keeping your account healthy and authentic.
  3. Boosted Visibility: Instagram’s algorithm favors profiles with high engagement. So, more followers and engagement means your content gets seen by more people, even beyond your followers.

What sets us apart is our commitment to quality. We don’t just offer followers – we offer an enhanced Instagram experience. Our methodology focuses on attracting organic followers who can contribute to your growth. Our service is crafted to cater to your specific needs. Whether you’re a startup seeking to make a mark or an established brand aiming to expand your reach, we’ve got you covered.

Investing in our Instagram services is a strategic move that harnesses the power of data to increase your brand visibility and engagement, driving growth and success.


The power of Instagram analytic tools


You’ll realize the power of Instagram analytic tools when you see how they can transform your social media strategy with concrete data and actionable insights. You’re essentially groping in the dark without Instagram analytics tools, as they are crucial for understanding your audience and crafting effective strategies. These tools are a game-changer, transforming guesswork into data-driven decision-making. They empower you to delve deeper into your audience’s behaviors, preferences, and engagement patterns.

Without these tools, you won’t know who your followers are, when they’re active, or what content resonates with them. But with the right analytics tools, you can grasp the helm of your Instagram strategy with confidence. Stay ahead of the game, and boost your presence by buying Instagram followers through our service. Combine savvy use of analytics with our quality services to achieve Instagram success!



  • What Is the Difference Between Instagram Insights and Instagram Analytics Tools?

Instagram Insights is built into the app, providing basic stats on your audience and post performance. But, with third-party tools, you’re getting advanced metrics like optimal posting times, hashtag performance, and competitor analysis.

  • Do These Instagram Analytics Tools Also Provide Insights About My Competitors?

Absolutely, you’re on the right track! These tools not only give you a deep dive into your audience’s behavior, but they also offer insights into your competitors. They’re great for uncovering what’s working for them, their most popular content, and engagement levels.

  • Can I Integrate These Instagram Analytics Tools With Other Social Media Platforms?

Absolutely! You can integrate most analytics tools with other social platforms. It’s a game changer, as 70% of businesses use cross-platform strategies. This powerful combination lets you view comprehensive data, track your performance across platforms, and refine your strategies. It’s data-driven, strategic, and innovative. You’ll get a holistic view of your social media presence, making it easier to understand your audience and optimize your content.

  • What is the recommended engagement rate on Instagram?

Marketing experts agree that a good engagement rate on Instagram is between 1% to 5%.


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