YouTube is an ever-growing medium that gathers billions of users in one place. That is where its real power lies. It can be accessed by almost anyone.
Currently, YouTube is available in 91 countries and on 80 languages. Just imagine how huge that market is. It gives you so many options when focusing on different target groups and the best strategies to approach them.
Now, when it comes to those strategies, 2021 gave a real breakthrough to some trends that will further grow in 2022. We can even say that 2021 was a year that brought new things that we will see take their prime in 2022.
It’s the end of the year, and it’s usually a time when everyone sums everything up and tries to see what they’ve achieved so far. It’s also a time when we make plans for the next year. That’s why we’ve decided to put up a list of five YouTube marketing trends that we can expect to see in 2022. That way, you will be able to decide easier in which direction your content will further evolve.
Stay with us, as in the following lines, we will list every important trend that we will see on YouTube videos during the following year.
LIVE STREAMING
Live streaming videos is something that you may think is already at large. However, that assumption is wrong. With platforms such as Facebook and Instagram, live streaming has become more and more used, especially by young adults.
The real power of live videos lies in YouTube. It is the perfect platform that can even best those like Twitch. Why? Well, simply because YouTube is more widespread and has so many different target groups, not just gamers, for example.
Imagine running a small business, a bakery, for example. Now imagine live-streaming the baking process to millions of different users that are into it. You could literally have your own reality TV show that will entice the viewers and help spread the word of your business. The possibilities are endless.
What’s really important is the connection between live streaming and marketing per se. Namely, clients appreciate when they form a more personal connection with a brand. Being able to show them that you are more than just a logo or a product will form a type of bond that will last.
When creating live streams in 2022, you should consider doing interviews with relevant individuals. Also, include Q&A sessions, as users will love to know every bit of your process.
All those benefits are something that marketers already know of. That’s why live streaming on YouTube will be one of their primary choices in 2022.
GAMERS ARE TAKING OVER YOUTUBE
You may be familiar with the fact that gaming has become one of the most popular pastimes among teenagers and young adults. This trend is not going to stop anytime soon. That’s why we think that we can expect even more people to start engaging in the world of video games. And we can say that this is a trend that is here to stay. So if you are interested in gaming, this is a good time to jump in and make some money. That’s why we will be focusing on this section in the upcoming years. We can expect to see many new channels and videos made by players all around the world.
YOUTUBE ADS
It is undeniable that YouTube is becoming one of the most important platforms for online marketing. It has proven to be very effective for brands in various niches. However, some of them are more successful than others. It is no wonder that so many marketers are trying to reach as many potential customers as possible on this platform. That’s why they are looking for all sorts of innovative ways to get their content seen by more people. And there is one more way to make this happen. That is to use YouTube ads. If you want to see more views, likes, and comments, you need to buy advertising spots on YouTube. The best part of these is that you can target them based on certain criteria. For example, you can set the age of the viewers or the channel subscribers. You can also decide whether your target audience is men, women, or teenagers. This is a huge advantage, because we have different needs and preferences in terms of online shopping.
YOUTUBE PREMIUM
The previous years have shown us how valuable YouTube is. That’s why we can say that it is the only social network that has managed to surpass all the other ones. In the coming year, we can expect more and more brands to be interested in it. That’s why we are going to talk about a specific part of YouTube. We are talking about YouTube premium.
This is an entirely new platform for brands. As you can see, you can get up to 60 hours of additional content and get access to some features that are not available on YouTube. That’s why we recommend you to give this platform a try. It might be the best way to reach more people.
YOUTUBE ORIGINALS
YouTube is a platform that gives you an opportunity to create content that is specifically tailored to your audience. That’s why we have decided to include this section of YouTube in our list of the best online marketing tools. If you are a brand that wants to expand your audience and build trust, this is one of the best ways to achieve your goals.
You can use your creativity to come up with some original content. Or you can simply find an influencer who will make some videos for you. The main thing is that these videos will make you and your brand recognizable. You will also get to learn some interesting tricks that can help you improve your future videos.
360° VIDEOS ARE BECOMING MORE POPULAR
360° videos stand between virtual reality and regular videos. They are important simply because they allow users to interact with the content.
You have probably been seeing those types of videos on YouTube and other platforms recently. However, their marketing potential will really get them up there in 2022.
The best part of such videos is that you, as a viewer, can interact with them. Basically, you are able to change their perspective or angle. That gives you the opportunity to experience what virtual reality may look like.
So why are 360° videos an important Youtube marketing trend that will be on the rise in 2022? Simply because they let viewers experience content on a more personal and realistic basis. Now let’s get back to that bakery analogy for a second. Imagine offering your viewers the ability to see where the magic happens. They would certainly love it. They would immediately feel a more personal connection.
Another important benefit of 360° videos is that they are much more accessible to potential customers then, for example, VR videos. Why? They don’t require any additional equipment for viewing aside your standard computer or a cell-phone.
More than 70% of users watch YouTube through mobile devices, and the same goes for the traffic based on the content advertisement. That makes these videos convenient to use with YouTube. In 2022, we’ll probably see a swipe-to-buy option in these, so you should definitely try to implement a few 360° videos on your channel next year.
HOW TO VIDEOS AND TUTORIALS
We know, these are already taking up a large part of YouTube. However, it looks like they will be even more popular in the next year. We can say that YouTube has become a stable platform for this type of content.
Viewers look for quick fixes and easy online solutions these days simply because we live in a much more hectic world and have less free time than a decade ago. Offering your viewers a good and to-the-point How to video will leave you with lots of potential customers and new subscribers. They are the easiest and the fastest ways to gain an audience and expand your market.
We can once again go back to our bakery analogy. For example, showing your viewers some quick tips about baking will leave them with a sense of gratitude and will build trust towards your brand.
Also, we are a visual species. We like to see how things work, and we would always prefer to see a tutorial instead of reading one. It gives us much more assurance that things won’t go wrong because we always believe our eyes first.
That’s why tutorial videos will help in many different areas for gaining a broader audience and building trust. Do you want to know the secret ingredient to an excellent how-to video? Try to combine them with popular influencers that are relevant to your niche.
Marketers are aware of the importance of these types of videos. That’s why their numbers will only grow in the following year. So if you don’t have one, go make it by the end of the year, and if you do, try to increase their number in 2022. You will see the results pretty fast.
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