UK Social Media Statistics and Facts [2022]

Did you know that the average individual spends about a year and a half of their life on Facebook? What about the entire social media usage in the United Kingdom? In the United Kingdom, the typical person spends one hour and fifty minutes every day on social media.

Continue reading if you want to learn more about social media statistics in the United Kingdom.

Top 10 Social Media Statistics in the United Kingdom in 2022

In the United Kingdom, 53 million people utilise social media, accounting for 77.9% of the population.

  • On their mobile devices, 98 percent of UK consumers utilise social media.
  • The average user in the United Kingdom spends 110 minutes each day on social media.
  • The UK has a 66 percent social media penetration rate and a 94.9 percent internet penetration rate.
  • In 2020, 80 percent of UK internet users were active on social media at least once a month.
  • Facebook is used by 43 million of the UK’s 45 million social media users.
  • In the United Kingdom, 30% of Instagram users are between the ages of 25 and 34.
  • In the United Kingdom, women account for 57% of all Instagram users.
  • In the United Kingdom, 87 percent of children aged 12 to 15 have a social media profile.
  • In the United Kingdom, TikTok has around 3.7 million active users.

Let’s dive into the details and look at some UK social media data by user usage now that we’ve seen some interesting stats.

UK Social Media Statistics: User Behavior and Reach

In 2021, the UK had 53 million social media users.

On their mobile devices, 39 million of these people use social media.

Surprisingly, just 67% of the UK population uses social media, despite the fact that 95% of the population uses the internet. However, the UK’s social media penetration is higher than the global average of 45 percent, at 66 percent.

The average UK user spends 102 minutes per day on social media (one hour and 42 minutes).

Between 2020 and 2021, the UK population’s use of social media increased by 4.4 percent, however only 13% of social media users utilise it for work.

In 2020, 77% of UK social media users will have actively posted or contributed to social media in some capacity.

The fact that each of the 45 million social media users in the UK has an average of seven accounts helps to this.

Let’s take a look at how children in the United Kingdom use social media.

In the United Kingdom, 18% of youngsters aged 8 to 11 have a social media profile.

It’s worth noting that this percentage rises to 87 percent for children aged 12 to 15. We should watch children’s social media usage closely because they are still minors and cyber predators lurk around every corner.

There are numerous types of social media usage in the United Kingdom. The first is platform utilisation, which will include social media usage statistics by age in the United Kingdom.

We can now check at the usage statistics for Facebook, Instagram, and Twitter, as well as other major social media platforms in the United Kingdom.

UK Social Media Stats: Platform

you can see some of the most popular social networking sites in the United Kingdom.

Facebook

Take a look at the following data to see some Facebook demographics and usage statistics for the United Kingdom:

  • By the year 2020, 51 million people in the United Kingdom have joined Facebook.
  • With 54.19 percent of visits, Facebook is the most popular social network in the United Kingdom.
  • At least once a day, 74% of Facebook users check the site.
  • In the United Kingdom, the average Facebook user comments on 7 posts every month.
  • Only 21% of UK adults who use the internet have never used Facebook.
  • Every month, nearly nine out of ten internet users in the United Kingdom visit Facebook, spending an average of 23 minutes per day on the site.

23 minutes per day doesn’t seem like much, right? however, when we factor in the amount of time we spend on facebook, google, instagram, and other platforms on a daily basis, the number skyrockets.

Keep track of your social media usage on a regular basis, and remember that it can have an impact on your personal life and mental health.

Here are some demographics from Facebook that you might find interesting:

  • Females account for 52% of Facebook users in the United Kingdom.
  • The majority of Facebook users in the UK are between the ages of 25 and 34.
  • Users aged 65 and up in the UK climbed from 4% in 2019 to 9% in 2020, with women accounting for 52%.
  • In 2020, 43% of users pondered abandoning the platform.
  • In the United Kingdom, 69 percent of children aged 12 to 15 have admitted to using Facebook.

With 11.2 million users, the age group 25 to 34 is the most active on Facebook in the UK, while users aged 18 to 24 have decreased from 24% in 2012 to 16% in 2020.

With 1.6 billion views on Facebook, LADBible is the most popular video maker in the United Kingdom.

Manchester United is the most popular Facebook group in the UK, with over 73 million members.

According to UK social media data, as of March 2020, Amazon UK was the most popular brand page on Facebook in the United Kingdom, with 5.73 million local fans. UNREEL came in second, with roughly 4.86 million fans.

Twitter

If you use Twitter, you might be interested in this analysis of Twitter demographics and trends in the United Kingdom.

  • In 2019, the UK had a 24 percent Twitter penetration rate.
  • In the United Kingdom, 56 percent of Twitter users are men and 44 percent are women.
  • In the United Kingdom, the predominant age group for Twitter users is 25 to 34 years old.
  • According to the SocialPilot poll, the average Twitter user spends only 2.7 minutes each day on the platform.
  • In 2020, 31% of UK Twitter users are considering abandoning the platform.

The most popular Twitter account in the UK is BBC News, which has roughly 37 million followers, followed by musician Harry Styles, who has 36 million.

Instagram

With over 1 billion users globally, Instagram is undoubtedly one of the most popular platforms in 2020. Let’s take a look at how the UK fares in terms of Instagram usage and some key demographics in the UK.

  • In November 2020, the United Kingdom had 27 million daily active Instagram users, accounting for 40.6 percent of the population.
  • The majority of Instagram users in the UK are between the ages of 25 and 34, accounting for 30% of all Instagram users in the country.
  • In the UK, only 24% of Instagram users had pondered quitting by 2020.
  • In the UK in 2020, 56% of female social media users said they used Instagram.

According to Ofcom, the average amount of time spent on Instagram every day in the United Kingdom is 6 minutes. If we factor in activities like watching videos on Instagram, we’re talking about 15 minutes every day. The greatest age gap occurs among adults aged 45 and up, where women outnumber men by 800.000.

With 68.1 million and 37.4 million followers, respectively, Priyanka Chopra Jonas and Manchester United are the most popular Instagram accounts in the UK.

Priyanka Chopra Jonas, Ed Sheeran, Eden Hazard, James Charles, and Avani are the top five celebrities on Instagram in the United Kingdom.

We discovered what the British public enjoys on Instagram, but things are a little different on YouTube. Let’s look at some YouTube usage statistics and demographics in the United Kingdom.

Youtube

YouTube had 2 billion monthly active users in 2019.

In the United Kingdom, YouTube had a 2.64 percent market share among online social media platforms in 2020.

According to VAB, YouTube users in the UK spend 38 minutes per day on the platform.

According to Statista, 14% of UK users said they used the platform at least once a day in 2018.

In 2019, the UK’s YouTube penetration rate was 78 percent.

The average household income in the United Kingdom is more than £48,000.

Surprisingly, 33% of UK users watch videos on YouTube at least once every day. Ed Sheeran, One Direction, and Adele are among the most popular YouTube profiles in the United Kingdom. Another noteworthy fact is that YouTube is the second most popular medium for influencer marketing on social media. You can buy uk real youtube views.

LinkedIn

LinkedIn is a job-searching internet service available through websites and mobile apps that is widely utilised in the United Kingdom. Let’s take a look at how UK social media users utilise LinkedIn, as well as some intriguing UK LinkedIn demographics.

In November 2020, the United Kingdom had more over 30 million LinkedIn users, accounting for 45.7 percent of the total population.

LinkedIn users in the United Kingdom are mostly between the ages of 25 and 34.

In the United Kingdom, 30% of LinkedIn members said they used the platform once a week.

LinkedIn is not regarded a general social media network like the others, yet these figures reveal that it is far more widely used in the United Kingdom than TikTok.

In terms of TikTok, here are some intriguing statistics about its usage in the United Kingdom.

TikTok

Even though TikTok is still relatively young, it is experiencing rapid development in the United Kingdom, particularly among children and those aged 18 to 24. TikTok is anticipated to reach 12.5 million users in the UK by 2024, according to Statista.

In May 2020, the UK had 6 million monthly active TikTok users.

In the United Kingdom, TikTok is downloaded over 1 million times every month.

TikTok users spend 41 minutes every day on average.

The majority of users (26%) in the UK are between the ages of 18 and 24.

With £1.95 million in revenue in 2019, the United Kingdom came in third behind China and the United States.

Holly H, the UK’s most popular TikTok influencer, has over 16.6 million followers.

With 420,091 downloads in January, TikTok had its best month yet.

By 2021, TikTok is expected to have ten million users in the United Kingdom.

Communication applications in the UK function substantially differently among users than social media sites like Facebook and Instagram.

Let’s look at some of the most popular communication applications in the UK, their usage statistics, and some intriguing information.

Communication Platforms: Social Media Statistics in the United Kingdom

Messenger on Facebook

  • In July 2021, the United Kingdom had 35.62 million Messenger users.
  • Women account for 54.3 percent of Facebook Messenger users in the United Kingdom.
  • The largest user group is those aged 25 to 34.
  • The greatest disparity between men and women occurs among those aged 65 and up, where women outnumber males by 700.000.

On an average day, more than 20 billion messages are exchanged between Facebook Messenger users throughout the world, according to Social Media Statistics UK. Simultaneously, SMS retains its dominance, with over 23 billion texts received per day throughout the world.

WhatsApp is another rapidly growing messaging app in the UK, with more than 60 billion messages transferred globally every day.

In the following points, see how well WhatsApp performs in the United Kingdom.

WhatsApp

  • In the United Kingdom, there are 30.1 million WhatsApp users.
  • According to 80% of respondents in a 2021 survey, WhatsApp is the most used messaging app in the UK.
  • According to a 2016 survey by Statista, the average user spends 28.4 minutes per day on WhatsApp.
  • In the United Kingdom, WhatsApp has a 58 percent penetration rate.

According to UK social media data, roughly 85 percent of WhatsApp users are between the ages of 26 and 35, with persons aged 75 and up accounting for only 13 percent of all WhatsApp users. According to Statista research, only 7% of UK social media users anticipated abandoning the network in 2020.

Finally, since you’re probably familiar with Snapchat, here are some amusing facts and figures regarding it and how it influences social media numbers in the United Kingdom.

Snapchat

Snapchat is used numerous times a day by 63 percent of UK social media users.

In May 2020, there were over 10 million active Snapchat users in the United Kingdom.

In the United Kingdom, Snapchat has a 30% penetration rate.

In the UK, 37% of people considered abandoning the platform by 2020.

In the UK, Snapchat lost 14% of its total advertising viewership in 2019.

According to a study conducted by Statista in 2020, 57 percent of UK Snapchat users are between the ages of 15 and 25, with only 3% of those over 56 using the app. Snapchat, like TikTok, is the most popular social media platform among the UK’s younger population, according to these social media data.

The Conclusion Of This Article…

…but it’s only the beginning of social media statistics in the United Kingdom. We can all agree that social media usage will only increase in the coming years, and if 2021 taught us anything, it’s that staying at home and scrolling through social media is the safest option.

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