There’s much more to creating a successful YouTube channel than just filming a couple of quick videos and posting them all over the internet. YouTubing takes time to produce high-quality content and consideration to ensure that you’re delivering precisely what your audience wants so that you build your subscriber list. So, what are the tricks to getting great, sincere engagement on YouTube?
Bright & Engaging ThumbnailsThumbnails are the small images that your potential viewers see before clicking on your video to watch. It’s the first thing that draws their attention, and you need to ensure that the picture looks fantastic. There are many excellent thumbnail design apps out there for you to use to ensure you’re getting the brightest and perfectly filtered image to display as your first picture. Typically, inexperienced YouTubers will leave the thumbnail to be auto-generated. When this happens, the image usually appears as the very first frame of your video. If that first frame just happens to be a black picture before anything happens, then that’s what your audience will see and will probably ignore. Always ensure that your thumbnail image depicts one of the most exciting and colorful aspects of your overall video. This will pique your audience’s interest and get them to click.
Interesting & Persuading TitlesAfter your thumbnails, the next thing that your potential viewers will see is your title. You need to ensure it fully reflects what your video is about so your viewers won’t be disappointed when they click to watch. You should aim to provide the most detailed title in just a few words to ensure that your audience is getting exactly what they expected when they clicked on your channel. Adopting a few choice keywords throughout your title, description and tagging should boost you up the search results too. Never use your username or brand name within the title of your videos. Although people might subscribe to your channel, they probably won’t immediately associate your brand name with your videos. This will come later when they become more of a hardcore fan.
Keywords & TagsKeywords and tags are a great way to ensure your audience finds your videos. It would be best to consider what your target demographic is likely to search for on YouTube and then put those words right into your description.
- Don’t use jargon.
- Don’t add the same word repeatedly.
- Consider keyword strings (words that naturally fit together and that your audience is likely to type into the search engine together).
Call to ActionMake sure there’s a call to action (CTA) in your description. If you don’t tell your viewers what you want them to do, they usually won’t do it. There are a few possible things that you want to gain out of your engagement:
- Increase your subscribers to benefit from YouTube Ads.
- Buy a product through your affiliate marketing link.
- Purchase your merchandise.