Facebook can be an amazing asset for your business. As more and more people are joining the social media site, there’s no reason why it shouldn’t be a part of your marketing strategy. To be able to fully capitalize on this platform, however, you’ll need to know how to make sure your page is always up to date and appealing. If you want to have the best chance at being successful with Facebook as a business, then you’ll need to do your homework. Below, we’ve outlined everything you need to know in order to maximize your page’s performance.
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Yeah, shame that Facebook is limiting posts exposure on fanpages now.
I think the only effective way to do it is via promoted posts
You are correct. Very difficult now to get decent traffic on FB without paying.
Great article, love your services as well