If you’re just starting out with your new YouTube channel, you’ll need to consider how you intend to make it profitable by reaching the right audience. The key here is to use metadata to your advantage. YouTube videos that are well-optimized can help your company build brand awareness while also driving traffic to your website. It’s critical to have basic YouTube metadata properly added and optimised for each of your videos if you want to boost the odds of your videos being in the coveted top 13% of results. On our YouTube Metadata blog, you can find tips and tricks on how to optimize your videos for a wide range of search engines, including the Google search engine. We also share some tips on how to improve your channel and what to focus on to attract viewers and subscribers.