Specialized ChannelsIf you are a marketer or if you are creating content for the internet, then you should know that YouTube is now the most popular location on the web to create and upload content. There are channels dedicated to everything from recipes to makeup tutorials, to car maintenance tips. If you are going to be producing content, then it would be wise to take advantage of this trend and make a channel specific to your niche. You can create a channel about anything and everything under the sun but the more specialized your channel is, the more likely it is that you will have more views. If there is anything that is making people more money on the web, specifically using videos, is to create specialized channels that are focused on one particular topic, and attracting one particular group of people who it is a form of niche marketing that has become very popular, mostly because of its ability to create a viral network of followers that will share your content across to their social media platforms. Once you have loyal followers, and they are sharing your content regularly, you will start to see a dramatic increase not only in the amount of traffic that you get but how much money you are able to make.
Call To Action VideosAlthough creating a video is a good thing, monetizing that video is even more important. It’s not getting people to watch that is the key to making money, but getting them to take action during the video, or once the video is done. If you are able to generate thousands of visitors, but none of them actually take action, clicking on links that you provide leading to products and services that you offer, you are not going to make any money. That’s why having a call to action at the end of your videos is the most important thing that you can do in order to generate revenue when creating videos and video channels. In brief, a call to action is a link or button that will take the viewer/fan to a landing page where you have a specific product or service that you want to sell to that person. The great thing about using a call to action in the end of your videos is that you can tell who it is targeting, who it is reaching out to. When you are creating the video, you may be thinking, “What kind of video should I create?” Well, that is the wrong question to ask, you need to ask yourself, “Who do I want my video to be created for?” Once you know who you want your video to be for, then you will be able to determine the exact type of video that you want to create. The most common call to action that people use are a subscribe to email list or a subscribe to social media site like Facebook, Instagram, or Twitter.
Viral VideosThis is a term that is overused, and often misunderstood, simply because it has a very broad context. The term viral, specifically in regard to Internet marketing, means that something is shared extensively across to social media and other networks, causing people to not only watch but recommend a video to people that they know. A viral video, however, has a specific schematic, a schema that is followed every single time. There is a formula, in other words, that makes a video viral, and it doesn’t matter what niche you are actually in. First of all, the video has to capture the attention of the person that is watching it within the first few seconds. During the video, it must provide something that is different, outlandish, or exceptionally interesting, targeting a specific niche or group. Emotions sell, and the more emotional a video is, whether it makes people happy, sad, or angry, the more likely it is that it will be shared with like-minded individuals which will also be your potential customer base. The final strategy with a viral video is to get as many people to see it as quickly as possible once it is first released. This will cause an avalanche of traffic to come to your website, or your offer, using the call to action that you have embedded into the video, helping you to make a substantial amount of money. The formula for making a viral video is:
- Attention grabber – Make sure that the video is attention grabbing, or it won’t be watched.
- Unique – Make sure that the video is unique in some way, it may be quirky, funny, or outrageous.
- Emotions – Emotions are what makes people share a video, or recommend it to their friends.