Your follower count on social media offers you a sense of your brand’s awareness and reach.
As a result, gaining followers is frequently a crucial goal for brands, particularly as they grow.
How to Reach and Engage Your Audience on Facebook is a free resource.
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So, how do you get others to follow you? We know that buying them isn’t a good idea because it rarely results in interaction. The good news is that there are at least 20 natural ways to acquire them.
Let’s have a look at them now. We have given twitter growth toolkit here with all important things to do.
1. Create a marketing strategy for Facebook.
The first step in acquiring fans to your Facebook Business Page is to have a social media plan. A solid strategy provides guidance and a playbook for your team to explore new concepts. It also allows you to evaluate your performance via the appropriate lens.
Here are some questions to think about when creating your playbook:
What does it mean to be successful?
What is it that our target audience wants to see?
What methods should we use to engage our audience?
What Facebook strategies are our competitors employing?
It will be easier to investigate the growth techniques listed below after you have a firm understanding of your approach.
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2. Make frequent posts.
Your followers are inextricably related to your posting schedule. Why? The more posts you make, the more visible you become to your target audience and the more likely you are to gain new followers.
Here are two tools to help you speed up the publication process:
A content calendar is a tool for planning out what content you’ll post to your social media channels and when it’ll go live. A content calendar is especially useful for aligning your social media material with impending events, such as product or service launches.
A tool for publishing on social media – Manually publishing to your Facebook Page takes time and diverts your attention away from other vital duties. You may schedule your posts to go live at a specified time and date with a publishing tool, giving you the assurance that your page will always be online.
3. Organize giveaways.
Giveaways are a low-cost and successful approach to increase brand awareness and attract new Facebook members to your page.
Set rules that encourage audience participation to optimise the impact of your gift. For example, to be eligible to win, your promotion may ask each user to tag a friend in the giveaway post and create their own post.
The more interaction you can obtain from your followers, the more likely your giveaway will be seen by new people.
4. Change up your postings.
Your follower count may have reached a stalemate because your content isn’t resonating with customers.
Experiment with different types of posts to discover which ones get the most shares, comments, and other forms of engagement. You may discover that videos work far better than photos, or that particular topics generate significantly more shares than others.
Adjust your plan when you find trends in what’s working and what’s not, observe, and keep experimenting.
5. Make your post at the appropriate moment.
Does it make a difference if you post something on Facebook and no one sees it?
The importance of visibility on social media cannot be overstated. Posting often is the first step in increasing your visibility, but you must also match your posting schedule to your audience’s scrolling patterns.
If your Facebook users are most active between 5:00 and 9:00 p.m., that’s when you should post your material. If you publish outside of that time frame, you risk your content being completely overlooked.
What’s your initial reaction nowadays when you encounter something that’s instructive, entertaining, motivating, or just interesting? My plan is to hit the “share” button and forward it to others.
Because it broadens your reach, creating shareable content is one of the most effective strategies to gain followers.
What gives something the ability to be shared? It changes depending on the audience you’re trying to reach, but one constant is that it must strike a chord. Perhaps your material addresses a concern they have or discusses a topic they’re passionate about.
This HubSpot viral video has over 760K views and demonstrates how to use a popular topic, such as Game of Thrones, to your brand.
Shareable content is also simple to consume — there’s a reason why TikTok and Instagram Reels videos are so popular. They’re concise and to the point.
Finally, make sure your material is pleasant to the eye. Consider hiring independent freelancers to develop these creative materials if your team doesn’t have the time or resources to do it internally.
7. Make eye contact with your audience.
Like most social media users, Facebook users want to be seen and heard by the brands they interact with. Whether it’s responding to a direct message or a remark on your most recent post, your brand should make it a priority to communicate with your followers on a daily basis.
These interactions not only increase engagement, but they also increase brand loyalty. And we all know that a brand-loyal customer will spread the word and recruit other brand promoters, thus acting as unofficial influencers.
8. Spread the word about your Facebook Page anywhere you can.
If you want to increase the number of people who follow your business page, you should drive traffic to it whenever possible. There are a few options for doing so:
Integrate a Facebook plugin into your site.
To encourage your subscribers to visit your Facebook Page, include a CTA in your email newsletter.
When it’s appropriate, include Facebook posts in your blog posts.
Only use Facebook to host your giveaways.
Other social media networks might help you promote your Facebook Page.
Your Facebook link should be visible on all of your web profiles. Your website, email, and social media platforms all fall under this category.
It’s as easy as putting “Follow Us” or “Connect With Us” next to the social icons, as in the example above.
The easier it is for others to find you, the more likely you are to get followers.
10. Collaborate with influential people.
Working with influencers is beneficial for a variety of reasons, the most important of which is the credibility they provide to your company. It’s social proof when an influencer endorses a brand (i.e., a stamp of approval).
You can collaborate with influencers to reach out to a new audience and boost traffic to your Facebook page.
Furthermore, studies suggest that consumers believe the word of an influencer more than the word of a brand. As a result, engaging with influencers can help you gain new fans who already trust your business.
11. Collaborate with another company.
Co-marketing is a marketing collaboration between two brands that have similar audiences and marketing aims.
A month-long video series or week-long Facebook Live events hosted with your partner could be examples of a Facebook co-marketing campaign.
This technique helps marketers to contact new individuals and share campaign outcomes through their own distribution channels.
12. Make a coupon available.
There are other ways to encourage your audience to promote your brand besides giveaways, such as offering coupons.
You can offer a discount code to customers who like your Facebook Page while making a purchase on your site using a plugin like Shopify’s Facebook Likes Popup.
You can also give away discount codes to promote Facebook reviews, which act as social proof and help you earn more followers.
13. Become a member of Facebook groups.
You can have direct access to your target audience by joining a Facebook Group.
You can gain firsthand insight into the requirements, worries, likes, and dislikes of your target audience. It’s also a new way to connect with them on a more personal level.
But keep in mind that this isn’t the place to sell; instead, use it to introduce yourself to your target personas and form genuine connections.
14. Create a Facebook Group of your own.
Aside from an email list, having your own Facebook Group is likely the second-best channel you can have.
A Facebook Group user, like an email subscriber, has chosen to join your group and continues to do so because it brings value to their lives.
It’s another approach to attract your target audience, develop a strong community, and provide your user personas something useful.
15. Use your Facebook Insights dashboard to gain knowledge.
The analytics for your page are stored in your Facebook Insights dashboard.
It shows you how visitors interact with your Facebook Business Page and how well your postings perform.
Use it to figure out which techniques are gaining you followers and which ones should be changed.
Hashtags are a terrific way to find anything on Facebook. You can use them to enhance your following count and assist your target market locate your content.
It’s critical to employ a combination of popular and niche hashtags to ensure that your posts get adequate attention without getting lost in the shuffle.
An example of how to utilise hashtags to increase your social media following.
For example, PowerChord employed a combination of geo-specific and topic-specific hashtags to target local Facebook users interested in the issue.
17. Make it easier to find your page.
Someone who wants to follow your page but can’t seem to discover it is the last thing you want. While some people are tenacious, others give up when their first search fails.
To avoid this problem entirely, optimise your Facebook Page for search to ensure that you’re constantly visible. Here are a few suggestions:
Make sure you use the same login across all of your social media accounts.
Add a cover photo that displays your brand and your emblem to your profile picture.
Include a comprehensive “About” section.
Keep your contact information and hours of operation up to date.
18. Don’t advertise yourself excessively.
Your Facebook Page should be utilised to communicate with your target audience and share material that they will find interesting.
While some promotion is anticipated, it shouldn’t make up the majority of your content. Pushing your products and services may repel your audience and result in high unfollow rates, depending on your sector.
19. Verify your page’s authenticity.
Bots and bogus company pages aimed at deceiving consumers abound on social media. This may make Facebook users hesitant to follow brands they are unfamiliar with.
Authenticating your page can provide your brand with the credibility it needs to safeguard your audience from counterfeit pages while also providing them with the assurance they require. You must complete out this form to request a Facebook verification badge.
20. Produce unique material.
It’s easy to recycle content from one platform to another as new social media networks gain popularity. While this makes writing on a regular basis easier, your engagement may suffer as a result.
Every social media network and its members are unique. According to a Buffer study published in 2019, Facebook users prefer videos to other types of information. Funny, engaging, or practical content performs best on Facebook.
With this in mind, tailoring your content to the platform is critical. Repurposing your material can help it last longer. It shouldn’t, however, be your exclusive plan. Listen to your audience and create material that meets their wants.
21. Place advertisements.
In addition to the techniques outlined above, you can run advertising to reach a larger audience on Facebook.
You may target individuals based on demographics, activities, and interests using Facebook Ads. This ensures that you only communicate with individuals that fit your user persona and are more likely to convert.
More than merely publishing on a regular basis isn’t enough to gain more Facebook followers. To establish lasting plans, you must tap into what attracts your audience — through data research and community participation.