Social media is where content aggregation has taken place. Newspapers are junk mail brochures. Television is dispersed and fragmented. Talk radio is slowly dying. Pew Research’s 2013 survey found that 73% of adults are active on social media. The public has taken to social media and is now using it. social media sites like YouTube, and they’re going to stay there. Let’s examine how the social media landscape has changed in 2014, and what this means for the near future.
7. You’re Going To Have To Pay To Market On Social Sites
You’re not going to pay to socialize with your family on Facebook or your friends on Instagram. A paywall won’t take the place of Freemium concepts on social media Soon, or ever. Meeting up virtually is a big deal. Now, they are charging businesses more to do so. more likes Their services. Facebook already does.
Facebook made it easy for their 1.28 billion users to monetize without them being bothered. They’re not letting businesses simply hold court on their Facebook pages to market to Facebook’s audience directly anymore. By limiting how many subscribers Any Facebook page can connect to at any time. Facebook will pay businesses while protecting users from constant marketing bombardment. Others social networks will soon follow. Or you’ll perish. The social presence of Tumbr followers is also improving.
6. Mark My Words: Google’s Going To Abandon Blogger
Sounds like crazy talk, but it isn’t. Google’s in the business of selling targeted keyword ads on every inch of Internet real estate it can get its hooks in, so ending their free blogging site sounds like the opposite of their track record.
But it isn’t. Google didn’t develop Blogger. It’s just another of their many acquisitions. Google isn’t shy about closing their underperforming assets at the drop of a hat. They killed Reader and Google Checkout last year without blinking an eye.
Blogger was the place to be at the time Google acquired it. People who are new to the Internet were excited to see the potential for engagement by sharing essays and photographs daily and using blogrolls, feeds, and networks to connect.
Those days are gone. It’s too much work to blog daily, and there are too many alternatives, such as YouTube, to blogging the old-fashioned way for Blogger to survive the Google ax much longer. Last year, Google Search quietly changed the dropdown list for “More” search methods. They removed “blogs.” Not a good sign if you’re on Blogger.
5. WordPress killed Blogger. Now It’s Reinventing Itself
WordPress managed to improve the backend of its Content Management System, while Google was stuck with Blogger. It’s become the de facto standard for blogging. Their plugin ecosystem blows Blogger away. But blogging isn’t a growth industry, and WordPress knows it. There’s been an big increase in ecommerce and shopping cart software tailored to WordPress. WordPress will soon be the backend of every online shop, even if blogging is no longer fun. This is it.
4. Reddit Users Will Soon Get Anxious
Reddit’s claim that they’re the front page of the Internet isn’t an idle boast. Reddit receives 120 million unique visitors each month. But it’s so vast, with so many subreddits, that it’s becoming unnavigable to a new user, and too crabby and isolated to the old users. Reddit users will flock the next major aggregator as subreddits continue to spread from each other.
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3. Twitter is a Disaster. It’s Going To Get Worse
Twitter fell to an all-time post-IPO low yesterday, and I don’t think that’s an aberration. A shared messaging platform is a niche service. Twitter made it public to signal that it was ready and willing to go mainstream, much like Facebook. I don’t see it.
Facebook’s problem with abandoned pages skewing their statistics is nothing compared to Twitter’s. A Wall Street Journal interview with a man who is familiar with the black marketplace for fake Twitter accounts revealed that one supplier offered 150,000 fake accounts. This was in just one transaction. That was it! After Twitter has taken steps to stop fake and abandoned accounts.
Pew Research estimates that only 18% of social media users use Twitter. This number could be even higher. They must crack down on fake accounts in order to monetize Twitter. If they clamp down too hard, they might find out there weren’t very many real people there in the first place.
2. Tumblr Isn’t Going Anywhere. I mean that both ways
Tumblr has become a massive platform. It’s an easy and intuitive method of sharing whatever catches your fancy on your daily trip though the Internet. That makes it useful to people that don’t feel like existing solely as a poorly drawn avatar on other websites. However, the ease of use can lead to easy abandonment.
One statistic on their About page struck me: 113 million new posts per day on Tumblr, on 169 million registered blogs. This sounds to me like tens or millions of abandoned blogs. I honestly don’t know what Marissa Mayer, the CEO of Yahoo! was thinking when she paid $1.1 Billion for Tumblr. It is impossible to monetize it. Everyone will be annoyed and leave. They already have a Pinterest page to go to, and that leads me to…
1. Pinterest Will Win the Social Media Wars
Since its inception Pinterest has been criticized by many pundits. It was referred to as Tumblr by mommy bloggers. That’s a bad thing? Pinterest is easier than Tumblr when it comes to curating and sharing your favorite things. This has attracted women in large numbers. Pew Research reports that Pinterest is being used by 21 per cent of the online population. That’s already more than Twitter, and there’s room for lots more growth.
Pinterest already has over 500,000 business accounts. The site is just four years old. This can be monetized. Pinterest is the most popular platform for referring people to make household purchases. Pinterest blows Twitter away in referrals to commerce sites by 2 to 1, and even though they can’t touch Facebook at 60 percent, the per-order average dollar value thru a Pinterest referral is already higher than Facebook’s. Pinterest will make it to the top, barring any extraordinary mismanagement. top of the social media Put it in the heap and leave it there.