Scroll Top

Instagram is one the most powerful tools you have to reach your target audience. It has hundreds of millions active users every day. However, you cannot just jump into a post frenzy and expect results. It is important to post on a regular basis, but this should not be a part of a larger Instagram promotion campaign. Your brand will grow in trust and effectiveness if you have more users who are familiar with it on Instagram.

The sprouts farmers market account can be used to promote your Instagram account for free.
The best part is that you can advertise your Instagram account free of charge. This article will walk you through 22 of these strategies. Here’s what I’ll be talking about:

How to cross-promote a profile on other platforms
How to use relationship-building to promote your account naturally
Instagram’s built in capabilities can be used to promote your profile

Methods that use content to increase your account’s visibility
If you have the money, I will even throw in a few [not-so-free] extra strategies. Whatever your strategy, the most important thing is to reach the right audience with your Instagram account. It doesn’t matter what technique you use, as long as people who aren’t a good fit are following you and connecting to you.

Instagram is a great way to advertise your company
While boosting your brand is an obvious task, it is worth mentioning in this article. Advertising your Instagram account is a great way to promote your brand.

Instagram is one the most popular social media platforms.
Instagram ranks third in terms of social media popularity with 1 billion active monthly users and 500,000,000 daily active users (Source: Instagram).

It is important to read: Buy Twitter Followers UK

Create an emotional connection with your audience. Instagram has 50.9 percent females (compared to 49.1%) males. This means that your ads will appeal to both genders of your target audience. Source: Statista
user gender distribution chart user gender distribution chart user gender distribution chart user gender distribution chart user gender distribution chart user gender distribution chart user gender distribution chart user gender distribution chart user
Customers: You can be certain that Instagram is reaching a large portion of your target audience because it has such a large user base. This widely-used tool can be used to communicate value, build trust and make connections, which can help you attract more customers.

Make sure that you have everything you need to promote your Instagram account. This involves creating a company account, making it visible, and writing your bio.

  1. You should have an Instagram business account.
    Before you begin to attract people to your Instagram account, make sure it is set up as an official business profile. It’s easy to switch from a personal Instagram account to one for a business account if you are running an Instagram business. The person icon is located in the lower right corner of the home screen. Next, click on the wheel in top right corner. The “Options screen will open, and you can select “Switch To Business Profile”.

How to promote your Instagram account free of charge Change to business mode

2. Complete your profile.

Instagram is such an visual medium that incomplete profiles are very difficult to find. To complete your profile, include useful information about your company, a high quality profile photo, and an Instagram bio written in your branding voice. Include a link or specific landing page in your bio.

How to advertise your Instagram profile for free.

  1. Be known
    You won’t be able market your Instagram account or gain more followers if others can’t locate you. Double-check your profile to ensure it is visible to everyone. You won’t be able to view your updates if you don’t have someone who has subscribed to it before.

We’ve covered the basics. Now let’s get into how to market your Instagram account efficiently and without spending any money.

Promote your Instagram account via other social media platforms.
Digital marketing doesn’t mean a single channel. A strategy that uses multiple channels simultaneously to produce a cohesive system that delivers the best results is called digital marketing. This is how you can advertise your Instagram account using your existing marketing channels.

  1. Use email
    In the footer of your marketing emails—or even in your signature for ordinary emails—include the social media symbols of your most-used platforms. Although this doesn’t directly promote your Instagram account it will give your followers another way to see your profile. You can also be certain that your email subscribers are either highly qualified leads or loyal customers, so the likelihood of them visiting your Instagram account through one of your emails is higher.

You can also send marketing email that promotes your Instagram account. If you are organising an event, giveaway, contest or other type of promotion, it might be a good idea to link your Instagram account to your readers.

  1. Add a link to your site
    Consumers expect social network symbols to be included on a company’s site, usually in the footer. So make sure you include these icons and links. If your business relies on visuals (for instance, before-and after photos, beautiful landscapes and interior designs), it is a good idea to include these icons. If you are a photographer, planner, or have an Instagram product feed you might want to create a page with your Instagram feed embedded. These are the three free ways to link your website to your Instagram feed.

You can embed Instagram’s free function if you are tech-savvy.
Smash Balloon, a WordPress plugin, is free.
EmbedSocial’s Forever Free Insta Widget is one example of a tool that you can use for free.
Embed feed to website

  1. Use these free strategies to promote your Instagram account through other social media platforms

If you have a large following and high interaction rate, then cross-promotional tools like Facebook, Twitter or LinkedIn can be used to promote your Instagram account. Direct CTAs can be used to promote your Instagram profile link or to share your latest Instagram photos and videos. Many people use multiple social media platforms, so you might be able to persuade them to follow your Instagram account.

To promote your Instagram account, use relationship-building techniques.
These strategies are win-win as they help you promote your Instagram account and create a community around your brand.

  1. Begin with family and close friends.
    This tip is particularly useful for local or small businesses as well as people who are just starting to use Instagram marketing. It’s a great way to get started with Instagram marketing. You can connect with your friends and family to help you gain some initial engagement. Even if they don’t directly promote your account, their engagements with your profile will show up in their feed and their followers can discover you that way.
  2. Prioritize engagement
    Engaging with your followers is one of the best ways to promote your Instagram account. Since consumers want to feel heard, genuine engagement will help you get more attention and comments. But don’t just be reactive with your engagement; proactively like and comment on the posts of your supporters, and follow them back. These engagements promote your Instagram account organically while also establishing trust with your followers and your audience.
  3. Share and request user-generated content. This can increase your Instagram engagement and promote your brand. Customers’ promotional content is the best. You can also share their work to increase your reach.

User-created content is a great way to promote your Instagram account.
A lot of user-generated material will happen naturally, but you may also ask for it directly—through a challenge, a contest, or any other simple and enjoyable engagement activity. Ask customers to post pictures of themselves using your product and supporting causes that matter to them. This is a great way to encourage or even require your followers to tag others, especially if it’s a contest. You should ensure that your efforts lead to the acquisition of people who are interested in your company.

Simply make sure your efforts lead to the acquisition of followers interested in your company.

  1. Engage with Instagram Influencers by following them and engaging with their posts.
    Influencer collaborations can greatly increase your Instagram visibility. But you can also interact with them in ways that benefit their business while simultaneously giving you more exposure. You can share their posts on your Instagram Story or Feed, and comment thoughtfully on them. It is important to take time to learn about the influencer’s audience, brand, and content on the internet to ensure you are on the same page.

Influencers available to help you market your Instagram account free of charge
You may find it helpful to communicate with influential people regularly. This will help you stay up-to-date on industry news and current trends.

Use content to promote your Instagram account.
Material—informative, real, high-quality content that informs, engages, and satisfies your customers’ needs—is at the centre of any smart digital marketing plan. Here are some ways to increase your Instagram promotion using content marketing.

  1. Useful posts
    This is one of the tried-and-true ways to advertise your Instagram account—or, more accurately, your entire business—for free. Your content should be appealing, informative, and valuable. Users will be more inclined to follow you. Here are some content suggestions and ideas:

The traditional blog post (not typo): An Instagram post that contains the title or brief summary of a blog article followed by a link.
Posts that contain long-form excerpts
Other sources of information include data from other industries, such as charts and graphs.
Get valuable content to increase your Instagram account’s reach for free
It doesn’t mean that every Instagram post must include a link. This is a great way to drive traffic to your website, but when you consider how many posts in your followers’ feeds contain links, a simple, digestible tidbit post is like a breath of fresh air for them—something they can take in and feel a sense of completion as they scroll through their endless feed.

For your followers, a digestible snippet post is like a breath of fresh air—something they can take in and feel satisfied with as they browse through their unending feed.

Although this strategy won’t result in an immediate increase in followers or interaction, it is a must. If you provide education and quality content, your Instagram account will grow in popularity and be a valuable resource for people who are interested.

  1. Make eye-catching, high resolution photos.
    This isn’t an amazing revelation. Contrary to popular belief, you don’t have to be a professional photographer to create beautiful and unique Instagram photos. Layout and Canva are two free video and photo editing apps that can be used through Instagram.

Use high-quality photos to promote your Instagram account free of charge
Kristin Damstetter’s vibrant Instagram account shows that it is possible to take high-quality photos much easier than you might think.

Pro tip: Some businesses may find it beneficial to save their raw, timely and spontaneous content for Instagram Story. This will be covered soon. You can also save your permanent Instagram feed to store your quality images, gallery items and other evergreen posts.

  1. Post your message at the right moment.
    It is vital that you post on Instagram regularly. However, if you don’t publish at the right times, your account won’t get much promotion. It all depends on the target audience, your business type, and many other factors. So think about it.

Your target market might be primarily comprised of executives. In this case, it may be best to publish at 5 p.m. during their morning commute. If your target audience includes mothers with young children, it’s best to reach them in the early morning after their children have gone to school. Analyse your data and experiment to find the best times to publish your Instagram account.

  1. In your posts, pose questions.
    You can promote interaction, exposure and growth on Instagram by using captions or polls to ask a question about your niche. It is best to choose questions that are fun to answer, or that are relevant to your target market. Avoid anything personal or controversial because the next conversation might turn ugly.

Ask questions for free strategies to boost your Instagram account
Instagram Story Highlights is another option to ask questions. (More on this later).

  1. When writing captions, use your imagination.
    Don’t Google caption ideas, and then choose from the many generic lists available on the internet. These are some original caption suggestions to help you get started.

[Not Overused!] 78 Instagram Captions For Christmas 131 [This phrase should not be overused!] Instagram Captions for New Year
[Actually] Valentine’s Day captions on Instagram: 76
33 Like-O-Meter-Breaking Instagram Captions

  1. Use #hashtags everywhere.
    When it comes to Instagram promotion, hashtags are essential. Include relevant hashtags within your Stories and posts to help make your account standout. When I say relevant, I mean:

Hashtags that are specific for a particular location. These hashtags can help you increase brand awareness in your neighborhood and attract new customers (think #bostonbrunch). If you want to be seen by clients nearby, is your Google Maps rank high?

How to use hashtags for Instagram promotion
Use hashtags for specific industries. These hashtags can help your Instagram account stand out from other accounts. This will help you establish authority in your field, and connect with influential people.

Popular hashtags These posts allow you to promote your brand voice and also show your human side.

Although you have the option to use up to 30 hashtags in your posts, this does not mean that you must. The ones that get you in front of the right people are the most important. A post with more than a million hashtags may seem desperate and overwhelming. You may always use just two or three hashtags in your post and then comment on it with the rest of the hashtags you wish to use—this will give you the same visibility while keeping your postings classy (and less aggressive).

While you can use up to 30 hashtags for your posts, it does not mean you should. Concentrate on the ones that will get you in front of the right people.

Use Instagram’s tools to promote you account.
Instagram offers many options to help you market and create your profile. These include Stories, Story Highlights and more. Here are some free ideas to get your profile started.

  1. Regularly post to your Instagram Story.
    Instagram Stories are mini-albums that you can use to share photos, videos, stickers and polls about your business. The content is updated every 24hrs so it’s a great place to showcase more honest and raw content that will help you make your company relatable. It is very popular among Instagram users. You can promote your account by using it daily. Instagram Stories can be used in many ways. You can also check out our Instagram Story Hacks for more ideas. These 73 Instagram Story Ideas will inspire you.

18. Make the most of Instagram Highlights.
Instagram Story Highlights contain a collection of content that you have shared previously on Instagram Story. These are often referred to simply as “albums” and can be divided into multiple categories. Instagram Story Highlights have a unique feature that stays on your profile forever, just below your bio area and above your regular feed.

Instagram Story Highlights are a great way to promote your Instagram account.

Display your products
Events should be promoted.
Send us a link of your most recent work and product updates.

18. Make interactive polls
Answer audience questions.
These tutorials are focused on specific products.
Announce special deals and offers
Start a series
Your top customer testimonials should be highlighted…
This all adds up and guarantees that strategy #9 will be followed.

How to promote your Instagram account and get free highlights from Instagram stories
Use Instagram Story Highlights for customer testimonials.

  1. Use IGTV
    Users can swipe between the channels of their favorite accounts and subjects on IGTV (Instagram television), which functions in the same way as YouTube or normal TV. Video content is an excellent way to reach your audience. This is a fantastic approach to getting more people interested in video to follow your Instagram account.

This takes little effort. Instantly, your brand’s channel is created when you upload your first IGTV Video. You can also republish YouTube and Facebook videos that you have already created, potentially reaching a whole new segment of your Instagram followers.

How to advertise your Instagram account free of charge on ig TV

20. igtv, a television channel broadcasting in the United States. You can use Instagram Live to your advantage.
Another fantastic strategy to promote your account is to use Instagram Live to host lessons, workshops, and Q&A sessions. You should inform your followers in advance that you will be hosting a live event so they can spread the word and increase their reach. It is a great way to build trust and establish a face for your brand by having you or someone from your organization speak or demonstrate something.

Instagram live Instagram live Instagram live Instagram Live Iggram Live Iggram Live
There are many ways to promote your Instagram account without spending a penny
Keep your audience updated by taking part in conversations on Instagram, and other platforms, as well advertising if you are interested. Let’s take a look at the results.

  1. Announce new products or sales specials.
    If you have a sale, a new product, or an announcement about a popular item being back in stock, post them to your Instagram Story or Instagram feed. After learning that your channel is used consistently for important information, customers and fans will be more inclined to visit your feed and share it with their friends.

Remember to keep your reader’s attention off promotional posts.

  1. Profit from a trend
    These might be great marketing strategies for your Instagram account if you are interested in trends. You can try a new Instagram feature or participate in a viral challenge. Or you can do something charitable like supporting social change.

Your followers will share your posts on hot topics with their networks. This will increase your reach and help establish your core values. Use the hashtags that accompany it!

Promoting your Instagram account is not easy.
Let’s look at Instagram marketing. No, this isn’t a free strategy, but I’m mentioning it because if you set up your campaigns correctly, you can get your account in front of a large but highly focused audience of people who would otherwise be unaware of your existence— all while generating leads and cash. There are many other benefits to creating Instagram ads that work.

These visual ads can be used to promote your business to your target audience in a fashionable way and increase brand awareness.

Instagram advertising can often look like ordinary posts. While this is not necessarily a good thing as consumers might feel tricked into clicking on an advertisement, it makes for a smoother feed-scrolling experience, from a user experience perspective.
You can also use Instagram Story Ads and Instagram Shopping if you have the funds for paid promotion.
Promoting your Instagram account for free and shopping on instagram

[recap] How to promote your Instagram account

Now that you have some ideas about how to promote your account, why not create a plan? You can choose one or more of the following tactics. Give them a time frame and set some measurable goals. Then, watch the results.

Promoting your Instagram account can help you attract a high-quality following who will not only be able to benefit from your products or services, but will also give valuable feedback and spread the word about what you do. This engagement will help you gain trust and attract more customers by using your Instagram marketing strategy. You’ll see results quickly if you are patient and consistent with your content and social media presence.

You should have an Instagram business account.
Complete your profile.
To make yourself known, use email
Via other social networks from your website
Begin with immediate family and close friends.
Prioritize interaction.
Follow and engage with Instagram Influencers by asking and sharing user generated content.
Publication of informative articles
Upload eye-catching and high-resolution photos.
Post at the correct time
Use questions to make your captions stand out in the crowd.
Use #hashtags whenever it is possible
Regularly post to your Instagram Story.
Instagram Highlights: Take advantage
Make Instagram Live work for you.
It is important to announce any updates or sales promos.
Profit from the current trend.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.