A majority of people who visit a business Page may only visit it once, and they might never return. Some pages are more interactive than others. This will help you keep your fans coming back to your page, or to specific tabs that contain your contests, ads, and promotions. Most of your posts are viewed via the news feed on a smartphone or tablet.
A profile picture should be easily identifiable
If you’re a freelancer or consultant, you’ll want to choose a profile photo that’s easy for your audience to recognize — anything from a company logo to a headshot of yourself. It is crucial that you are easily identifiable to make your profile easy to find, especially in Facebook Search. It’s the thumbnail picture that appears next to your posts, what appears in search result results, and what’s at the top on your Facebook Page… So make smart decisions.
Keep in mind that Facebook’s photo dimensions change frequently. You can check them all at any given time here. As of publication, page profile photos are displayed at 170×170 pixels for desktops and 128×128 pixels for smartphones.
Choose an eye-catching cover picture.
The next step is to select a compelling cover photo. You want your cover photo to be attractive to your users. It occupies the most space on your Facebook page above the fold.
Your website should include a call to action (CTA) button
Marketers have a lot more options to add call-to action buttons to Facebook pages since December 2014 when the feature was first offered by Facebook. These buttons include “Watch Video”, “Sign up,” and “Book Now”. Each can be personalized with a unique URL or piece content.
This is a fantastic way for marketers attract more people who want to see their Facebook material or visit their website. This is a great method for marketers to drive traffic to their website via their Facebook Business Page.
Make amazing content for your Facebook fans
A wide variety of content. Uploading a wide variety of content is a great way to entertain your audience and make them feel more engaged.
I’m going ask a question after every post. It’s a great way to create engaging, high-quality content. This will help increase the engagement of your page and make it more interactive.
Use contests sparingly. Your page can be more engaging and profitable if you offer discounts and prizes to your users.
All Facebook features available
Facebook is constantly adding new features to its platform. You can use Facebook Stories, Facebook Video, or Facebook Live to promote your business in 2020.
Facebook Live allows you to live stream your event and interact with your audience. When you go live, your followers will be notified and they will be able watch the broadcast live. The recording of the live broadcast will be available for viewing later if viewers are unable or unwilling to view it. Interviews with visitors, teaching how to use products, or highlighting an upcoming event where you will be exhibiting are some examples of what you might do.
Facebook Video: The rise in video consumption, especially on mobile devices, has led to an increase in Facebook Video. Facebook Video is a great way to get your video content seen by your Facebook audience. Facebook Video is more than just jumping on the bandwagon. It’s a growing and in-demand medium. You’re not just jumping on the bandwagon, but you’re also using video content as a marketing tool.
To share content that will be visible for 24 hours, use the Facebook Stories tool. Stories are only valid 24 hours. This tool can be used to increase your business’s organic reach via Facebook. As the platform grows, it becomes increasingly difficult.
Promote A Contest
Offering new users an incentive to become Facebook fans and enter contests is another way to improve your business Page. It’s just another very effective business Page marketing strategy that can add many new fans to your business Page. Be aware, however, that you should take notice of facebook’s new guidelines regarding promoting contests on their social site. All Marketers and Advertisers that wish to promote a facebook contest have been subject to changes since November 2013. Contests must now be approved by facebook. They can be hosted in an embedded application and not on your page wall.
Finally, facebook now offers the option to limit the number of people who can view your contest. Promoting Your Page to Your Fans is a great way to promote your pages to your fans. This is known as fan outreach. Fan outreach is another effective way to reach new fans. You can share your page on your business Page feed, or send it to your followers via email.
You can also offer incentives to encourage people to share your page to their friends and followers. This is key to making it work. Make sure you offer the incentive when people are most likely share your page.
Encourage interaction by simply encouraging it
This is why social media sites were created. Users need to interact with each other and have two-way communication. Your business Page must be interactive and engaging. This can be done by asking your fans for their opinions or offering a poll. It is important to start a business Page, not wait for your fans to interact.
These two areas may have been covered on your business Page. Do you have trouble getting your fans to interact more on your business Page or increasing their numbers? Are you not selling enough?
It might be worth considering a different approach. Too many corporate bloggers post too much about themselves and receive very few comments and likes on the products or customer service that they offer on their business page. You might get a comment from some sycophantic employees that want their company to look great.
You can do this to your business Page, too. I think that your active fan base would also be affected. 100 times the number of likes You can also leave comments and questions if you don’t make your posts too focused on you or what it is you are promoting. Maybe you could post something that might be of interest to your flame fan base. This may encourage interest and spark flame fan base desire for your service or product.
You could, however, share information about pages and blogs you like. offer that may be of benefit To your fan base followersThis will encourage them visit other business Pages. As I mentioned, corporate bloggers often make the most of their Pages by being self-centered and narcissistic. It is crucial that your business Page be more than a place for you to blog and promote your business. Search the internet for other blogs you can add to your business page. There will be thousands of blogs and websites that can provide you with many ideas. Many corporate blogs and corporate companies you might be associated with have their own pages. You can link to theirs on your business Page. It is also a good idea to have discussions on your business Page about topics that you don’t know much about or things you want to learn more. This is a great opportunity to make new friends and gain new fans.
Therefore, I recommend going for about 80% interaction with 20% selling. This ratio is usually very effective.
Nice, gave me something to think about 🙂
A little general but this will get you going