There’s much more to creating a successful YouTube channel than just filming a couple of quick videos and posting them all over the internet. YouTubing takes the time to create high-quality content. It also considers your audience to make sure you are delivering exactly what they want so you can build your subscriber base. How can you get genuine, great engagement on YouTube
Bright & Engaging ThumbnailsThumbnails, or thumbnails, are small images your viewers will see before they click on the video to watch. You need to make sure the thumbnail grabs their attention. You can use many great thumbnail design apps to make sure you get the best possible image for your first photo. Inexperienced YouTubers may leave the thumbnail to be automatically generated. This is when the thumbnail appears in the first frame of your video. If that first frame just happens to be a black picture before anything happens, then that’s what your audience will see and will probably ignore. Make sure your thumbnail image highlights the most exciting and vibrant aspects of your video. This will attract your audience’s attention and make them click.
Interesting & Persuading TitlesYour title will be the next thing potential viewers see after you have created your thumbnails. So that your viewers aren’t disappointed when they click to view your video, you need to make sure it accurately reflects the content. Your goal should be to create a detailed title in a few words so that your viewers get exactly what you want. You can also boost your search results by using a few keywords in your title, description, and tagging. Your username and brand name should not be used in the title of your videos. Although people might subscribe to your channel, they probably won’t immediately associate your brand name with your videos. When they become more committed fans, this will happen.
Keywords & TagsKeywords and tags can be a great way for your viewers to find your videos. Consider what your target audience is most likely to search on YouTube for these keywords and then add those words to your description.
- Don’t use jargon.
- Don’t add the same word repeatedly.
- Keyword strings are words that naturally match together and your audience is most likely to enter into the search engine together.
Call to ActionMake sure there’s a call to action (CTA) in your description. If you don’t tell your viewers what you want them to do, they usually won’t do it. Your engagement can bring you a few benefits.
- Increase your subscriber count benefit from YouTube Ads.
- Use your affiliate link to purchase a product.
- Purchase your merchandise.