If you’re just starting out with your new YouTube channel, you’ll need to consider how you intend to make it profitable by reaching the right audience. Metadata is your best friend. Videos on YouTube that are optimized can help you build brand awareness and drive traffic to your site. YouTube metadata must be correctly added to each of your videos in order to increase the chances of them appearing in the top 13%. Our YouTube Metadata blog contains tips and tricks to optimize your videos for various search engines, including Google. We share tips and tricks on improving your channel, as well as what you should focus on in order to attract subscribers and viewers.