Your finest creative asset is about to become the comments on your videos. This week, engagement is the name of the game.You may have noticed a significant increase in companies and influencers using video to respond to their comments. Yes, you read it correctly: I’m answering to comments with a video!
All users have access to a feature in the app that allows you to respond to a comment in a video and have it appear in your TikTok feed.
TikTok has absolutely changed the game. Gone are the days of merely like and responding to comments with text.
Simply select a comment from any of your videos and click on it. A comment box will appear on the right, and a red recording button will appear on the left. When you press that button, a recording screen will appear, along with a little text box where you can type your message. Isn’t it brilliant?
So this week’s big takeaway is to start commenting on videos from brands and influencers you enjoy! In the meantime if you want to get TikTok views quickly – you might enjoy our service.
Consider your favourite business or creator incorporating your comment into one of their videos. We’ve never seen such high levels of participation on any other social sharing app.
Start going through your comments on your videos if you want to take it to the next level – you might find the ideal comment to prompt a video response! In your next TikTok, give the video reply feature a go.
Do you want to learn more about TikTok and how you can utilise it to promote your brand or company? With our Ultimate Guide to TikTok Marketing, we’ve got you covered!
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Trend of the Week on TikTok
Anyone else find themselves reading TikTok for hours on end without even realising it? There’s a new trend on TikTok called #TikTokRestArea, in which creators and companies alike advise you to take a break.
Warning: many of these include really adorable pets.
When one of these films appears on your For You Page, it’s a breath of fresh air. They force you to take a step back and think, “Oh yeah, maybe I SHOULD take a break from the screen.” “Oh yeah, it’s been two hours of me scrolling TikTok, hasn’t it!” or, in my case, “Oh yeah, it’s been two hours of me scrolling TikTok, hasn’t it!”
There have been 1.5 billion views on the hashtag, so there are a lot of eyes on this one. It’s critical to experiment with trends that make sense for your brand – and this one is simple!
Manscaped, last week’s Brand of the Week, has its own #TikTokRestArea. Brands like Starface and creators like Adam Rose are in the same boat.
These #TikTokRestArea videos have received a lot of great feedback. One of the most popular videos by @riiiiicola, who now holds the top spot in the hashtag and sound utilised for these rest stop videos, has received a lot of attention, with 2,459 comments to be exact.
Must Read: Purchase Tik Tok Followers
Stranger Things actor Noah Schnapp, as well as verified TikTok influencers @alanchikinchow and @overtimemegan, have all left their thoughts in the comments section of this video.
Participating in hot hashtags might potentially enhance video engagement, so try it out in your next TikTok if it fits your business.
This week’s TikTok Brand of the Week is
On TikTok, Milk Makeup is one of the most popular makeup brands. And I’ll explain why.
They give makeup tricks, teach their audience on how to apply their products, create their own challenges, and even offer styling ideas in their videos.
They create material that is diverse, innovative, consistent, and relevant to their business. I don’t get the impression that they’re attempting to sell me anything when I watch their films, but they always come to mind while I’m perusing Sephora.
Milk Makeup captions are quite smart; they frequently include a call to action in order to improve viewer interaction. This video, which has received 31K likes, 117K views, and 831 comments to date, urges viewers to “Drop your emoji reaction” in the comments section of a bathroom packed with Milk Makeup.
Aside from their giveaway articles, the video above is one of their most popular. They also use various methods to engage their audience, such as asking questions about their makeup hacks in their product videos, such as “Would you try this?” and “Tag a friend who needs this.”
Effective marketing’s enchantment!
They even have videos showing how to turn discarded product containers into a cactus house.
When you’re starting out on TikTok as a brand, strive to be as genuine as possible – this doesn’t mean forcing your brand on the broader TikTok audience, but it does mean providing fascinating material that links back to your company idea.
Creators and Brands to Keep an Eye on
Maybe it’s because I’m bored, or maybe it’s because I’ve lost track of days in self-isolation. Perhaps it’s because I’m starving. Maybe it’s a combination of factors, but I’ve been immersed in instructional cooking and recipe videos.
There are never too many cooks in the kitchen when it comes to instructional cooking content. Here are a few of our favourites:
1: Slicing’s CEO, @ACookNamedMatt
This guy can cut through anything. Onions, chocolate, and kiwis Tomatoes. Mangos and lemons. The list could go on and on. He provides some of the most enjoyable cookery content available. Let’s have a look at some examples:
Matt’s material is so popular because he continually engages his audience through comments. His audience, as you can see in the bulk of his videos, selects his material – whether it’s a recommendation for what cuisine to slice next or a recipe they’d like to see.
He also provides extremely useful cooking advice and recipes for someone like myself who is a complete failure in the kitchen.
And don’t forget to skim through your comments for any queries or suggestions — you never know what you’ll find there that will inspire your future instructional video! This one, for example:
He also makes me want to buy new blades that are more sharp!
2: @TwinCoast, Smoothies CEO
You’ll see why TwinCoast’s videos are so popular on social media platforms if you watch one of their videos. They make some of the strangest, most visually beautiful smoothie content, and they even share their recipes.
This super-simple TikTok video has over one million views and nearly 10,000 comments!
Both of these authors’ content is rather specialised, and they portray themselves as experts in their respective disciplines.
Think about how you may position your brand as an expert in your subject by creating instructional material for TikTok. Alternatively, educate your audience something new!
Because everyone wants to learn these days, instructional content is a terrific method to gain new TikTok followers.
That concludes this week’s TikTok Thursday. Hopefully, you’ll be able to apply some of what you’ve learned to your next film!
Stay tuned for the latest TikTok trends, creators, and businesses to follow next Thursday – we did mention this app is all about speed!
Meanwhile, check out Later’s free 30-minute TikTok for Business workshop, where we’ll teach you all you need to know to get started and expand your TikTok following.