23 Most Profitable Niches on YouTube: Ultimate 2021 List


If you’ve got your heart set on becoming a YouTube sensation, you’ll need to select a topic for your channel that’s unique enough to allow you to stand out but popular enough to get lots of views.

So, what are the most popular niches in 2021 so far based on search analytics?


1. Gaming


Gaming is one of the top YouTube niches at the moment, with YouTube stars like PewDiePie earning around $15.5 million per year. They feature gaming walkthroughs or just video gameplay with exciting commentary. If you’re an avid gamer, this might be an easy way to make money from your hobby.


2. Unboxing


Unboxing is a fairly new phenomenon. You can buy boxes of lost Amazon deliveries or from abandoned storage lockers at auction relatively cheaply. People will love to follow the suspense build-up with you to find out what’s inside.

Unboxing channels could make $150,000 per month on average.


3. Fails


Fails are a great way to gain easy revenue. You can compile funny videos from social media and add your own themes.

Fail Army is one of the most successful channels out there. There’s nothing better to cheer people up than a few slips on the ice, and the great news is, these typically don’t breach copyright laws.


4. Health & Fitness


Operating a health and fitness channel has such a broad spectrum that could appeal to lots of people. You could talk about different workouts, diet plans, or healthy food. Selling your channel to a demographic of people with health aspirations can open you up to lots of sponsorship opportunities.

A successful cooking channel can make $14,000 a month on average.



5. Food Reviews


Eating out is a great way to enjoy your YouTube channel yourself. Weirdly, people love to watch other people eat out just as much as they love doing it themselves. It’s like looking at the menu before arriving at the restaurant to choose what you’re going to order.


6. Travel Vlogging


Travel videos can be big hitters for people looking what’s on offer at their latest destination.

They can make a ton of cash if you visit the bigger tourist destinations, but you’ll need to have enough money to start traveling to gain some momentum, so it’s possibly not a channel for a beginner.

You can expect to earn around $1500 per month to start.


7. Pranks


Pranks in your home with friends and family are a great way to show off your personality to the world if you want to branch out into merchandising. However, you’ll need to make sure you have some unique ideas up your sleeve.


8. Cooking


Running your own cooking channel is a great idea, especially if you have a particular style of cooking (5-minute meals, gourmet, etc.). The baking market is a little saturated, but putting together recipes and showing easy cooking techniques could be a winner.

A successful cooking channel can make up to $20,000 per month.


9. Makeup


Famous makeup artist YouTuber Jeffree Star is currently earning around $17 million per year just by displaying different makeup techniques.

The in-thing with makeup tutorials today is to talk about other topics while doing makeup. It’s the ideal pre-drinks chat to build the excitement before a night out.


10. Dashcam Footage


Alongside fails, dashcam footage has become popular recently as an extension to fail videos. They allow people to get out their road rage safely. You’re usually safe from copyright laws, but the actual footage can take longer to find, so it’s likely to take more effort.


11. Animal Comedy


People love to watch pets. Putting names and exaggerated personalities to your pet will be a massive hit, and you can develop their stories over time. This is a big win if you’re looking to increase your subscribers.

You could expect to earn around $150,000 per month.


12. Top-10s


Top-10 reviews open up a world of possibilities. You can review the top 10 horror films, the top 10 bars, or the top 10 diet plans. The scope is endless, and you’ll be able to make multiple channels to target different demographics based on their area of interest. It’s a great niche to get into, as you’ll never run out of possibilities.


13. Reactions


Reaction videos have been increasing in popularity since 2018. Some massive YouTubers have reached fame from these – one of the bigger names being KSI, who began his YouTube career doing reaction videos to gameplay.

He’s taken a twist on the gamer channel and recorded himself playing games in the sporting, and later, horror genres.

Reactionary videos also work well with reality TV shows or fail videos. It opens a realm of possibilities depending on your target audience.


14. Tutorials


You have an excellent chance of creating a successful YouTube channel if you go for the ‘How-to’ market. These videos are incredibly functional and provide easy support during complex tasks, especially for a visual learner.

The average for a successful tutorial channel is up to $42,000 per month.


15. Product Reviews


Ryan’s Toysreview is an incredibly successful channel that features Ryan, a 7-year-old boy, opening and reviewing toys as he plays with them. Ryan is currently worth $26 million.

The world is crying out for all kinds of product reviews – cleaning products, technology, makeup comparisons. All you have to do is find a product that appeals to your target market. It’s usually a good idea to buy views on YouTube for your video so that it ranks higher and attracts more audience. 

You can then use an affiliate program to link products to your reviews, gaining revenue from product sales and your subscriber list simultaneously.


16. Life Coach


Wellness videos and yoga sessions are great for subscribers who are into self-care. This area has gained some good traction and continues to grow.

Getting subscribers won’t be a problem if you have high-quality content, but originality may be an issue as the market is pretty full.


17. Exercise Regimes


Some people aren’t filled with joy at a trip to the gym, but they still want to stay fit. Instead, they’re likely to go on YouTube and workout in their own homes.

They get the benefit of a great exercise regime and the support of a coach, all from their own home.


18. Sports


Sports replays get lots of hits, especially after the main event. You’ll never be able to stream when an event is happening, as you don’t have the rights to the footage.

However, replaying it in clip form later is excellent for people that missed the actual event.


19. Motivational Videos


Motivational videos are an excellent workplace tool as managers tend to use them as training assets.

This means that your video is likely to be used repeatedly whenever they’re training new staff. Look at public speaking, good customer service, and complaint handling.


20. Website Building


One of the top things that people search for on YouTube is building a website. If you’ve created your own on Squarespace or Shopify, then create a tutorial to show others how to bring in the viewers and create sponsorship opportunities.


21. Life Hacks


A ‘life hack’ is the term given to small changes in your everyday life that can improve your productivity. It might be fold-away furniture, how to iron a shirt quickly or how to peel potatoes faster. Whatever it is, people want to know.








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